To: Mohan Marette who wrote (136288 ) 7/12/1999 2:21:00 PM From: T L Comiskey Read Replies (1) | Respond to of 176387
Mohan....old news..?....if so my apologies....Tim..........Monday July 12, 1:59 pm Eastern Time Compaq introduces new PC's and cuts prices NEW YORK, July 12 (Reuters) - Compaq Computer Corp. (NYSE:CPQ - news), the world's largest maker of personal computers, said Monday that improved inventory efficiencies have allowed it to cut prices as it introduces two desktop PC models for $949 and $1,849. The embattled company, whose stock price has fallen by half since January amid stiff competition from other computer makers, said that as a result of the lower pricing on the two new Deskpro models, prices for other PCs in its Deskpro line have fallen by up to 11 percent. Compaq, also facing a management vacuum as a result of an exodus of senior executives, is hoping the drop in prices translates into a rise in sales. ''We always see a bump when that happens. The whole point of these price reductions is to push sales,'' a Compaq spokesman told Reuters. The new Deskpro ''EN'', which is the more expensive of the two, is 36 percent smaller than a conventional desktop PC, but does not compromise performance, the company said. In a statement, Compaq noted its recently-announced Distributor Alliance Program has brought, ''efficiencies in channel inventory management'', which allow it to charge less for its Deskpro products. Distributing efficiency has been a central factor in the success of Compaq's main competitors, such as Dell Computer Corp.(Nasdaq:DELL - news). and Gateway Inc.(NYSE:GTW - news). The new ''EN'' and ''EP'' models can run on Intel Corp.'s (Nasdaq:INTC - news) latest and most advanced Pentium III processor, as well as on Intel's slightly slower Celeron processor, the company said. Compaq's statement noted that both products have been prepared for the so-called Y2K problem. Year 2000 or Y2K compliance refers to getting rid of a flaw in existing computers whose outdated software prevents them from distinguishing between the years 2000 and 1900, which some fear could lead to computer failure. In late morning trade on the New York Stock Exchange, Compaq shares were up 31 cents at $26.44.