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Technology Stocks : BackWeb Technologies Ltd (BWEB) -- Ignore unavailable to you. Want to Upgrade?

To: Dennis who wrote (230)	7/12/1999 4:35:00 PM
From: Ted Resnick	Respond to of 584

BackWeb Announces Agreement With Ericsson... -- SAN JOSE, Calif., July 12 /PRNewswire/ Company Press Release SOURCE: BackWeb Technologies BackWeb Announces Agreement With Ericsson to Embed its Priority Internet Communication Infrastructure Software Into Internet Advertiser SAN JOSE, Calif., July 12 /PRNewswire/ -- BackWeb® Technologies (Nasdaq: BWEB - news), a leading provider of Priority Internet communication infrastructure and applications software for the extended enterprise, today announced an agreement with Ericsson to embed its technology into Ericsson's Internet Advertiser product. Internet Advertiser will take advantage of BackWeb's patented Polite Agent (TM) technology as well as its sophisticated attention-management tools. Ericsson's Internet Advertiser is a revenue-generating tool for Internet Service Providers (ISPs) who want to provide Internet access to their subscribers. Internet Advertiser intelligently incorporates a user's submitted profile, geography and interests and distributes customized advertisements based on the information. Y-Pay, an ISP, has signed an agreement with Ericsson to use Internet Advertiser and BackWeb. ''We believe Ericsson's Internet Advertiser, with BackWeb embedded, will help companies like Y-Pay proactively deliver multi-media rich files of any size to customers, and will revolutionize the online advertising industry,'' said Michael L. Sheriff, founder and president of Y-Pay. ''Companies can no longer rely on banner advertisements to reach savvy online consumers, they need to deliver information that is pertinent as well as entertaining. Ericsson's Internet Advertiser, combined with BackWeb's sophisticated Internet communication technology, will enable Y-Pay to do that.'' ''BackWeb enables companies to increase revenue through the priority delivery of time-critical and attention-grabbing advertisements that might otherwise be ignored. With BackWeb, Ericsson's ISP clients can send targeted advertising to their customers and realize an immediate return on investment,'' said Eli Barkat, CEO of BackWeb Technologies. BackWeb's Priority Internet communication software enables companies to leverage the power of the Internet to drive business-critical information to customers in a noticeable format. BackWeb's sophisticated attention-management technology, also called Flash technology, enables ISPs to customize, send and track intelligent multi-media advertising alerts to and from a targeted audience. BackWeb's patented Polite Agent technology uses only idle bandwidth so that it ensures network-sensitive delivery of information. About BackWeb Technologies BackWeb Technologies is a leading provider of Priority Internet communication infrastructure and applications software that enables companies to communicate time-sensitive, business-critical information throughout the extended enterprise of customers, partners and employees. Corporations such as Cisco, Compaq, Hewlett-Packard and Schlumberger Dowell have deployed BackWeb's Priority Internet communication infrastructure for managing critical changes for key e-business and customer service applications. BackWeb Technologies is headquartered in San Jose, California, and Ramat Gan, Israel. For more information, visit its web site at www.backweb.com or call 800-863-0100. Statements in this news release which are not purely historical are forward-looking statements within the meaning of the U.S. Federal Securities laws, including statements regarding adoption of Internet Advertiser by the advertising industry and any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include unforeseen technological issues related to the integration of Internet Advertiser with BackWeb's technology, the development of the Internet advertising industry and the risks and uncertainties detailed from time to time in BackWeb's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission. NOTE: BackWeb is a registered trademark of BackWeb Technologies. Polite, Polite Agent, Polite Upstream and Polite Neighborcast are trademarks of BackWeb Technologies. All other trademarks are the property of their respective owners. SOURCE: BackWeb Technologies

To: Dennis who wrote (230)	7/12/1999 4:38:00 PM
From: Secret_Agent_Man	Read Replies (2) \| Respond to of 584

July 12, 4:10 pm BackWeb Announces Agreement With Ericsson to Embed its Priority Internet Communication Infrastructure Software Into Internet Advertiser SAN JOSE, Calif., July 12 /PRNewswire/ -- BackWeb® Technologies (Nasdaq: BWEB - news), a leading provider of Priority Internet communication infrastructure and applications software for the extended enterprise, today announced an agreement with Ericsson to embed its technology into Ericsson's Internet Advertiser product. Internet Advertiser will take advantage of BackWeb's patented Polite Agent (TM) technology as well as its sophisticated attention-management tools. Ericsson's Internet Advertiser is a revenue-generating tool for Internet Service Providers (ISPs) who want to provide Internet access to their subscribers. Internet Advertiser intelligently incorporates a user's submitted profile, geography and interests and distributes customized advertisements based on the information. Y-Pay, an ISP, has signed an agreement with Ericsson to use Internet Advertiser and BackWeb. ''We believe Ericsson's Internet Advertiser, with BackWeb embedded, will help companies like Y-Pay proactively deliver multi-media rich files of any size to customers, and will revolutionize the online advertising industry,'' said Michael L. Sheriff, founder and president of Y-Pay. ''Companies can no longer rely on banner advertisements to reach savvy online consumers, they need to deliver information that is pertinent as well as entertaining. Ericsson's Internet Advertiser, combined with BackWeb's sophisticated Internet communication technology, will enable Y-Pay to do that.'' ''BackWeb enables companies to increase revenue through the priority delivery of time-critical and attention-grabbing advertisements that might otherwise be ignored. With BackWeb, Ericsson's ISP clients can send targeted advertising to their customers and realize an immediate return on investment,'' said Eli Barkat, CEO of BackWeb Technologies. BackWeb's Priority Internet communication software enables companies to leverage the power of the Internet to drive business-critical information to customers in a noticeable format. BackWeb's sophisticated attention-management technology, also called Flash technology, enables ISPs to customize, send and track intelligent multi-media advertising alerts to and from a targeted audience. BackWeb's patented Polite Agent technology uses only idle bandwidth so that it ensures network-sensitive delivery of information. About BackWeb Technologies BackWeb Technologies is a leading provider of Priority Internet communication infrastructure and applications software that enables companies to communicate time-sensitive, business-critical information throughout the extended enterprise of customers, partners and employees. Corporations such as Cisco, Compaq, Hewlett-Packard and Schlumberger Dowell have deployed BackWeb's Priority Internet communication infrastructure for managing critical changes for key e-business and customer service applications. BackWeb Technologies is headquartered in San Jose, California, and Ramat Gan, Israel. For more information, visit its web site at www.backweb.com or call 800-863-0100. Statements in this news release which are not purely historical are forward-looking statements within the meaning of the U.S. Federal Securities laws, including statements regarding adoption of Internet Advertiser by the advertising industry and any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include unforeseen technological issues related to the integration of Internet Advertiser with BackWeb's technology, the development of the Internet advertising industry and the risks and uncertainties detailed from time to time in BackWeb's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission. NOTE: BackWeb is a registered trademark of BackWeb Technologies. Polite, Polite Agent, Polite Upstream and Polite Neighborcast are trademarks of BackWeb Technologies. All other trademarks are the property of their respective owners. SOURCE: BackWeb Technologies