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Politics : Bill Clinton Scandal - SANITY CHECK -- Ignore unavailable to you. Want to Upgrade?

To: Andy Thomas who wrote (55984)	7/12/1999 8:17:00 PM
From: Lizzie Tudor	Respond to of 67261

Who needs federal legislation when we have the advertising fairies here in the ol USA ready to sprinkle us with subliminal buy messages disguised as pixie dust... Advertisers scrambled for unexpected Cup audience People who weren't sports fans 3 weeks ago are fans now While organizers sold a full slate of 11 corporate sponsorships at $4 million apiece, several buyers such as McDonald's and Coca-Cola went no further with their promotional efforts than their signboards around the field. By the time the first round of the tournament was complete, Messing said several sponsors were scrambling to leverage their investments with other ideas after seeing large crowds at stadiums. Allstate, the insurance company, used the World Cup as its first national sports marketing venture, complete with promotions at its agencies and sponsorship for a $1 million goal-kicking contest at halftime of the USA-Nigeria match in Chicago (the contestant didn't win, but Allstate had bought insurance against the prize). sjmercury.com