To: Lizzie Tudor who wrote (67426 ) 7/13/1999 12:10:00 PM From: Tae Spam Kim Read Replies (1) | Respond to of 164684
Amazon.com Expands to Toys & Electronics - 12:04 PM EST - TK Did you get an email from Jeff Bezos, CEO of Amazon.com, this morning? I did. The company announced it has expanded into the toys and electronics product offerings. Check out the new design of their site, as the homepage is now just a "jump-off" point to the various product categories. Amazon.com is completing their vision to be the "Wal-Mart" of the web. Why do you think they picked the name Amazon, not Books.com? The company's mission was to have the widest selection of products and the largest e-commerce store dealing directly with the consumer. Amazon.com will launch into toys and consumer electronics tomorrow, ending months of speculation about its next move. Fulfilling industry expectations reiterated just today, Amazon is moving further away from its bookstore roots. The Seattle, Washington, company has actually created a separate area for its bookstore, while the home page is now a welcome page that highlights assorted products from its many separate stores, according to company representatives. In addition to toys and consumer electronics, Amazon offers videos, music, auctions, gifts, and electronic greeting cards. But despite the many new offerings, the Seattle, Washington, company is facing intense competition in all of its markets and continues to lose money. The two departures come as a range of online retailers continue expanding into Amazon's markets, gearing up for the coming holiday season. Barnesandnoble.com launched its music store last week, while eToys opened a children's bookstore today. But with the exception of auctions, about which the company has not yet released separate figures, Amazon has quickly dominated each new category it has entered. "It's true Amazon counterattack mode to go for the jugular," said Lauren Cooks Levitan, an analyst for BancBoston Robertson Stephens. - News.com