TSE listing
Conditional Listing Approval from Toronto Stock Exchange
VANCOUVER, BC, AUGUST 16, 1999 -Multiactive Software Inc. (CDN:
MSWI), a leading provider of innovative e-business front office solutions
designed to attract and retain customers, announced today that it has
received conditional approval for the listing of its common shares for trading on
The Toronto Stock Exchange. Listing of Multiactive's common shares is
subject to compliance with all of the requirements of The Toronto Stock
Exchange on or before November 10, 1999. Multiactive Software Inc. will be
traded under the symbol, "E".
"This listing increases the Company's profile in the investment community,"
said Terry Hui, Chairman, Multiactive Software. "It enhances the Company's
ability to execute mergers and acquisitions as part of our growth strategy."
Multiactive Software also appointed Roger Mutimer to the role of Chief
Financial Officer. In this position, Mutimer will oversee the corporate finance
function and will play a key role in managing the growth strategy, including
future acquisitions.
To date, Multiactive Software has experienced rapid growth. Multiactive's
second quarter revenue ending May 31, 1999 was $6.34 million, which
represented an increase of 51% over the same period last year.
Brent Halverson, President, Multiactive Software commented, "This revenue
stream will continue to grow as we concentrate our efforts on the e-business
sector and the Internet's role in today's organization. And with the
overwhelming reception of our new e-business solution Entice! from the media
and analyst communities, we anticipate future success."
Brent Halverson, President, Multiactive Software commented, "This revenue
stream will continue to grow as we concentrate our efforts on the e-business
sector and the Internet's role in today's organization. And with the
overwhelming reception of our new e-business solution Entice! from the media
and analyst communities, we anticipate future success."
Entice! is the first automated system that is individualized to a customer's
needs via the one-to-one selling and marketing concept. Instead of
implementing an internal sales automation program that forces all customers
to buy the same way, Multiactive Software offers an outwardly looking solution
that allows the customer to define the selling process. This turns the
customer's buying process into the company's selling process, resulting in
improved customer acquisition and retention, and, ultimately, increased
revenue and profit.
InfoWorld magazine rated Entice! "very good" in its August 9, 1999 review,
stating, "Entice! lets you track advertising effectiveness and provide online
customer service, in addition to allowing you to build an online catalog.
Multiactive's Entice! makes customer interaction easier, and its e-commerce
features are as good as many stand-alone e-commerce products. Further, its
interactive marketing and prospecting features should lower the cost of
acquiring new business and building personalized relationships with
customers."
About Multiactive Software Inc.
Multiactive Software Inc. is a leading developer of innovative e-business,
sales, marketing, and customer management software, including Entice!,
ecBuilder, ecBuilder Pro, Maximizer, and Maximizer Enterprise. Designed to
attract and retain customers, these award-winning applications are used by
more than a million people worldwide. ecBuilder recently received the
prestigious "Best Internet Commerce Software" Codie Award for 1999 from the
Software and Information Industry Association (SIIA).
The company has offices located throughout North America, Latin America,
Europe, and Asia Pacific and a customer base that includes such leading
companies and institutions as Siemens, BankBoston, Travelers Insurance,
Virgin Records, and Pennzoil. To find out more about Multiactive Software and
its products, call 1-800-804-6299 or visit multiactive.com.
All trademarks or registered trademarks stated herein are properties of their
respective owners.
For further information, contact:
Brenda Christensen, VP, Corporate Communications
Multiactive Software Inc.
Phone: +1.818.884.5391
E-mail: blc@multiactive.com
Brent Halverson, President
Multiactive Software Inc.
Phone: +1.604.601.8048
E-mail: brenth@multiactive.com
This release may contain certain forward-looking statements reflecting Multiactive Software Inc.'s
current expectations in the electronic business and sales and customer management software
markets. Investors are cautioned that all forward-looking statements involve risks and
uncertainties, including, without limitation, changes in market and competition, technological and
competitive developments, and potential downturns in economic conditions generally. Additional
information on these and other potential factors that could affect the Company's financial results
are detailed in documents filed from time to time with the Ontario Securities Commission.
Multiactive Software Inc.
1090 West Pender St., 9th Floor
Vancouver, B.C., V6E 2N7 Canada
Phone:
Fax:
Sales (Toll Free):
604.601.8000
604.601.8001
1.888.577.7809 |
