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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?

To: Rande Is who wrote (9573)	7/14/1999 10:38:00 AM
From: D_I_R_T	Read Replies (1) \| Respond to of 57584

News on one of Williams dogs. Wednesday July 14, 10:05 am Eastern Time Company Press Release SOURCE: Action Products International, Inc. Action Products' Space Voyagers(TM) Launch Into U.K. Market ORLANDO, Fla., July 14 /PRNewswire/ -- Action Products International, Inc. (Nasdaq: APII - news) today reported that it has enlisted Benjamin Toys Ltd. to distribute APII products into the UK market for an initial period through December 31, 2000. Benjamin Toys plans to distribute Action Products' entire Space Voyagers(TM) line with the option of adding other lines. ''Benjamin Toys is delighted to become a distributor for Action Products in the UK and to bring these very collectible products only previously available to US children to the UK,'' commented Gary Conrad, Managing Director of Benjamin Toys. ''We look forward to a long and happy relationship.'' Founded in 1989, Benjamin Toys Ltd. supplies quality products ranging from science toys and electronic learning aids to craft kits and activities to the UK marketplace. The Company distributes lines from several well-known toymakers. Benjamin Toys' customer base includes many well-known specialty and department stores in the UK including: Woolworth's, CWS, Early Learning Centre, Mothercare, and Toys 'R Us. ''Expanding globally is one of our primary objectives as we head into the millenium,'' stated Action Products' VP of Sales & Marketing, Pablo Savetman. ''Benjamin Toys brings us knowledge of the UK market, as they are one of the premier toy distributors for that marketplace. Though we still have high expectations for our growth in the North American market, international growth is an important milestone for our long-term growth. We now have distributors in Central and South Americas, as well as the UK, to complement our domestic distribution efforts. We also expect to proliferate into the Canadian market, where we currently have distribution of our publishing lines, by adding equally qualified toy distributors in that territory in the near future. This expansion of our territories will become more and more significant as we continue to grow our diversified portfolio of brands both internally and externally through acquisitions. We are confident that Benjamin Toys will achieve the results we desire in the UK market and we anticipate a successful and mutually beneficial association.'' Educational toymaker/publisher Action Products International, Inc. designs, markets and produces a diversified portfolio of branded educational toys and published products including books and CD-ROMs. Its products are marketed and sold to toy stores, specialty retailers, internet retailers, museums, zoos, theme parks, attractions, catalog companies, and education markets in the United States and worldwide. For further information, please contact: Action Products International, Inc., Investor Relations at (352) 680-3516 ( investor@apii.com ) or visit them on the World Wide Web at: www.apii.com or www.spacevoyagers.com .