Internet Nielsens. . . . . . .Anyone want to dig out some internet investment ops from this article? . . .also good article to read carefully, for those still trying to focus in on what is working and what isn't in the internet.
- - - - - - - - - - - - - -
June Internet Ratings From Nielsen//Netratings; Vertical Categories Reveal Slight Growth from May to June
NEW YORK--(BUSINESS WIRE)--July 14, 1999--The following Internet
audience and advertising information is from Nielsen//NetRatings, the
Internet measurement service from Nielsen Media Research (NYSE: NMR)
and NetRatings, Inc. The information includes: Top 25 Web Properties,
Top 25 Internet Advertisers, Top 10 Banner Ads and Average Web Usage
statistics for the month of June 1999.
Noteworthy This Month:
June numbers from Nielsen//NetRatings indicate slight growth in
Internet usage, particularly in vertical categories such as finance,
education and e-commerce. Portals and search engines, however,
experienced no growth from May to June.
Stable Internet Usage
-- The number of people who went to the top ten properties in June
remained steady with an increase of 1.0% compared to May, which
saw an 8.7% increase from April. The number of individuals who
visit the top ten properties is a good indicator of overall
Internet activity as it represents an estimated 90% of the total
Internet audience (individuals, not page views). Audience size
for AOL remained at nearly 23 million, which represented 36.3% of
the Internet Audience that was online during June.
-- The number of people in U.S. households who went online increased
by 3.2% and the current size of the Internet universe (those who
have access from home, but did not necessary go online) increased
by 4.3%. Nielsen//NetRatings estimates the current size of the
home Internet audience for June to be 105.3 million, compared to
101.0 million for May. The audience size for April was 95.8
million.
Vertical Category Growth
Vertical categories showed slight growth from May to June:
education grew by 5.9%; e-commerce increased by 2.8%; and finance rose
by 1.0%. Portals and search engines, on the other hand, experienced
zero percentage growth from May to June.
Sites Rise in Rankings from May to June
Sites that showed the largest increases in unique visitors from
May to June include: Major League Baseball, 85.3%; Buy.com, 72.5%;
eToys, 68.1%; NetRevolution (gaming site), 59.5%; Drugstore.com,
58.7%; and Columbia House, 46.3%.
Banner with the Highest Click Rate
The most clicked on banner in June was Micro Warehouse's ad for
the Palm Pilot V with a 16.4% clickrate, as compared to Egghead's
banner, which had the highest click through rate for May, at 15.0%.
-0-
*T
Nielsen//NetRatings: Top 25 Web Sites by Property
Month of June 1999
Ranking of the Most Visited Web Properties
Property Unique Audience Time Per Person (hrs:min:sec)
1 AOL Websites 34,698,315 0: 29: 10
2 Yahoo! 29,888,283 1: 08: 06
3 MSN 22,400,203 0: 56: 05
4 Lycos Network 19,061,179 0: 16: 45
5 GO Network 14,824,144 0: 22: 16
6 Excite Network 12,206,116 0: 40: 10
7 Microsoft 9,798,085 0: 23: 38
8 Time Warner 8,010,079 0: 17: 19
9 AltaVista 7,809,075 0: 12: 23
10 Amazon 7,373,080 0: 15: 50
11 Blue Mt. Arts 7,168,078 0: 15: 02
12 Real Networks 5,634,051 0: 07: 26
13 Snap 5,550,048 0: 13: 26
14 eBay 5,508,050 2: 38: 15
15 CNET 4,929,042 0: 11: 37
16 Xoom 4,650,037 0: 09: 39
17 Viacom Int'l 4,403,034 0: 17: 11
18 InfoSpace 4,258,035 0: 09: 55
19 ZDNet 4,123,038 0: 18: 29
20 LookSmart 4,101,028 0: 08: 20
21 Broadcast.com 3,970,029 0: 09: 21
22 AT&T 3,890,038 0: 26: 10
23 Go2Net Inc 3,234,034 0: 14: 39
24 CNN 3,152,035 0: 22: 44
25 Weather Channel 2,917,026 0: 10: 51
Example: The data indicate that approximately 2.9 million home
Internet users visited at least one of the Weather Channel-owned sites
during the reporting period, and each person spent, on average, a
total of 10 minutes and 51 seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of people who
have access to the Internet from home. A property is defined as a
consolidation of multiple domains and URLs owned by a single entity.
Reach is a measure of the total unduplicated audience that visits a
property. The data are expressed as the percent of the total universe
of Internet users who logged onto the Internet at least once during
the reporting period.
Nielsen//NetRatings: Top 25 Advertisers
Month of June 1999
Top advertisers, ranked by banner impressions, are based on data
from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising
research report. An impression is counted each time an ad banner is
fully loaded onto a user's screen.
Advertiser(1) Impressions
in millions Reach %
1 Microsoft 659.6 56.6
2 Amazon 280.3 43.4
3 CDNow 165.8 24.8
4 TRUSTe 156.5 20.3
5 LinkExchange 145.0 13.7
6 America Online 135.9 29.4
7 911Gifts 135.8 17.4
8 Ad Council 133.0 16.2
9 First USA 130.7 29.2
10 Discover Brokerage 110.2 5.8
11 Yahoo! 100.9 20.1
12 E*TRADE 96.9 5.6
13 SexTracker 95.0 8.9
14 About.com 94.8 19.8
15 Waterhouse 94.1 3.8
16 JFAX 93.7 8.5
17 Ameritrade 92.1 5.1
18 SexSwap 91.1 4.5
19 Netscape 85.1 21.7
20 Value America 82.5 19.4
21 WebSideStory 80.6 17.8
22 Lowestfare 79.4 19.9
23 Next Card 79.0 21.7
24 Bonzi Software 78.6 19.5
25 AT & T 77.1 17.5
(1) Impressions reported include house ads, which are ads that run on
an advertiser's own web property.
Example: An estimated 77.1 million AT & T banners were completely
loaded on users' computers during the reporting period. These banners
were delivered to 17.5% or 11.1 million home Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
Month of June 1999
Top Banners, ranked according to reach percentage, are cited from
BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service.
Advertiser(2) Reach % Creative
1 Amazon 10.3 Click on Shopping.
Then click on Music
and Video.
2 Autoweb.com 9.3 Get a Price
3 Autoweb.com 8.9 Buy it; Sell it
4 Bonzi Software 8.7 Speed Up Your
Internet Connection
5 911Gifts 8.6 Get Dad's Attention.
Send him a great gift.
Father's Day is June 20.
6 Value America 7.7 "Flavor of the Week"
Giveaway; Win an iMac a
week during June!
7 Value America 7.7 Free Membership.
Click Here.
8 Ad Council 7.0 Employer Support of
the Guard and Reserve.
Click here
9 Lowestfare 6.9 Vacations For Less;
Click Here for Hot
Deals!
10 Capital One 6.6 VISA Platinum
Capital One; Apply Online
(2) Ad banners that run predominantly on an advertiser's own property
are not included in the top banner rankings.
Average Internet Usage
Month of June 1999
Data below represent activity for the average Internet user
during the month.
Current Month Last Month % Change
Number of Sessions
per Month 17 16 +6.3
Number of Unique
Sites Visited 12 12 0
Page Views per Month 332 339 -2.1
Page Views per
Surfing Session 20 21 -4.8
Time Spent per Month 7: 34: 28 7: 04: 16 +7.1
Time Spent During
Surfing Session 0: 26: 44 0: 26: 31 +0.8
Duration of a
Page viewed 0: 01: 20 0: 01: 16 +5.9
Average Click Rate
for Top Banners 0.61 0.56 +8.9
Active Internet Universe
(actually surfed) 63.4 million 61.4 million +3.2
Current Internet
Universe Estimate
(had access but
did not
necessarily go
online) 105.3 million 101.0 million +4.3
The Nielsen//NetRatings audience information service collects
data from approximately 15,000 panelists as they surf the web. The
Nielsen//NetRatings panel is the largest media research sample of
at-home Internet users currently being measured in real time.
Nielsen//NetRatings uses unique technology capable of measuring both
Internet use and advertising to provide the most timely, accurate and
comprehensive Internet usage data and advertising information in the
industry.
*T
CONTACT:
NetRatings, Inc.
Sally Blodgett, 408/941-2932
or
Nielsen Media Research
Rich Coyle, 212/708-7778 |
