ABFG Implements Internet Marketing Plan To Increase Market Share And Shareholder Value
Business Wire - October 11, 1999 14:02
DEERFIELD BEACH, Fla.--(BUSINESS WIRE)--Oct. 11, 1999--American Benefits Group, Inc. (ABFG) (Pink Sheets:ABFG) is pleased to announce the launch of its Internet Consumer Awareness Division.
The Internet Consumer Awareness Division was established to have direct contact with consumers, to focus on driving traffic to RodeoIsland.com (www.rodeoisland.com) and to increase sales conversion rates on the site. The Internet Consumer Awareness Division will initially introduce a revolutionizing line of 21st Century skincare products, which will render existing skincare products obsolete; advanced bioceuticals, which will eclipse competing products; and, elegant jewelry, which will feature gems from ABFG mines in Madagascar. These products will be featured on RodeoIsland.com and will be extensively marketed, along with other products in Product Awareness Presentations and Internet Symposiums. These presentations and symposiums will be held in selected cities across North America. The mandate of the division is to increase RodeoIsland.com's exposure, and educate the consumer on the price savings and quality of products on RodeoIsland.com. The result of these symposiums will be an increase in ABFG revenues, market share, and shareholder value.
This division is headed by a team comprised of Mr. Don Wetherell, who has a wealth of experience in various aspects of advertising, sales and marketing; Ms. Taylore Sinclaire, an Internet consultant who has worked for many recognizable corporations; Mr. Nigel Allan, a world-acclaimed biotechnology researcher and an international lecturer on anti-aging skin care from London, England; and, Dr. Gaetano Morello (B. Sc., N.D.), who practices Preventative Family Medicine, Neural Therapy, and Orthomolecular Medicine. Dr. Morello is also an internationally renowned lecturer on anti-aging strategies.
The ABFG Internet Consumer Awareness Division will be hosting a Product Awareness Presentation focus group at 7:30 PM (MST) on October 12, 1999, at the Westin Hotel in Calgary, Alberta, Canada. The presentation will feature Don Wetherell, Taylore Sinclaire, Mr. Nigel Allan, and Dr. Gaetano Morello. Other locations will include San Francisco, Los Angeles, Chicago, New York, and Miami. To attend an ABFG Product Awareness Presentation and Internet Sypmosium in your area, please contact ABFG at 888/533-4555.
For Further information on this News Release, the Company, or for a copy of the mining presentation currently exhibiting at Internet World 1999, please contact:
Jerry G. Mikolajczyk, President & CEO, or
Kelly Kellner, Investor Relations
Telephone number: 888/533-4555
Fax number: 403/777-1815
Info@abfg.com www.abfg.com
This press release contains forward-looking information within the meaning of section 27A of the securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the company claims the protection of the safe harbor for forward-looking statements provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Such forward-looking statements by definition involve risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from the future results, performance or achievements expressed or implied by such forward-looking statements. In particular, there is no assurance that reserves, production, pricing levels or other factors pertaining to the mining, manufacturing and retail operations will be sustained at the expected rates or levels over time. Discussions of factors, which may affect future results, are contained in the company's recent filings.
Under no circumstances does this Press Release constitute an offer to sell or a solicitation of an offer to buy the securities of the company described in this Press Release in which such offer, solicitation or sale of securities would be unlawful prior to registration, qualification or filing under the securities laws of any jurisdiction.
CONTACT: American Benefits Group, Inc.
Jerry G. Mikolajczyk or Kelly Kellner, 888/533-4555
Fax number: 403/777-1815
Info@abfg.com www.abfg.com |
