To: Carl who wrote (2082 ) 7/17/1999 9:27:00 AM From: LABMAN Respond to of 3243
CORPORATE OVERVIEW OF CYBERSURF,over 125,000 subsribers "The Internet represents the revolution of our lifetime in how we can communicate with and serve consumers. Many traditional ad agencies have yet to realize the importance of the Internet as an advertising and marketing vehicle. I'm afraid some traditional agencies may miss the boat on this. I'd make sure mine wasn't one of them." John Pepper Chairman, Procter & Gamble Cybersurf is an information technology company in the business of developing and marketing innovative software, connectivity and communications solutions. A primary example of the company's innovation is the development of the 3web Network, Canada's only free, advertising-sponsored Internet and Email service. With 3web, Cybersurf is poised to capture a substantial share of the Internet advertising market in Canada and North America. To date, Cybersurf has amassed over 125,000 3web subscribers in Calgary and Edmonton (a figure that grows at a rate of 300 new users per day), and anticipates a Toronto launch by September 1999. Following the Toronto market, Cybersurf plans to launch 3web in Vancouver by December 1999, and anticipates national penetration of its free Internet service shortly thereafter. Like many products within the information technology arena, timing is critical for 3web's success. Cybersurf's 3web Network has achieved phenomenal success in a relatively short period of time, largely due to the Internet's growth and to increased public accessibility. Cybersurf's corporate strategy is to be an innovator in the Information Technology arena. Cybersurf Corporation will focus on developing the 3web product while creating and marketing peripheral initiatives that enhance 3web's performance and user appeal. Currently those peripheral products include software development and interactive media. Cybersurf plans to remain a leader in its field by continually developing market-driven products that enhance 3web's performance and functionality. Currently, Cybersurf has developed several noteworthy peripheral products for the 3web Network, including the 3web Galleria (an E-commerce-driven online shopping mall), 3auction (a licensed online auction service), and business-to-business Internet communication. Cybersurf's management strategy includes the development of co-leadership teams that provide creative flexibility while enforcing accountability to team members. These teams will determine any additional staffing requirements, and only top performers meeting corporate expectations will be considered for employment. In consideration of its past accomplishments and of the momentum of future initiatives fuelled by some of the brightest minds in the industry, Cybersurf is poised to command a substantial presence within the information technology arena. The company is staffed by a team of young, talented and dedicated software developers and new media designers who have spent the last several years creating the 3web Network and are now aggressively marketing their services to the IT industry. The 3web Network, Cybersurf's first major software release, was launched August 4th, 1998, and constitutes the first free Internet, Email and News Media service in Canada. The highly successful implementation of 3web creates substantial opportunities for Cybersurf, both under the agreement with Nuburn Capital Corporation (the owner of the software license for Calgary) and the potential implementation of 3web in other major cities. In addition to providing clients with custom software applications, Cybersurf Interactive Media is currently working on additional products, soon to be announced. CIM's new media division has experience spanning print media, software/interface design, graphic design, 3D modeling/animation, advertising and promotions and image consulting. Full service corporate or residential Internet access is also offered through Cybersurf Internet Gateway And through a value added reseller program which allows established companies to become involved with leading-edge, innovative telecommunications and Internet connectivity, software development and Web design. Drawing upon Cybersurf Interactive Media's multifaceted staff, this initiative invites resellers to increase their recognition and revenue through the provision of our products and services, or as a full provider of Internet access.