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Technology Stocks : E Loan Inc -EELN -- Ignore unavailable to you. Want to Upgrade?

To: Mohan Marette who wrote (372)	7/15/1999 11:09:00 AM
From: suchadeal	Read Replies (2) \| Respond to of 817

MOHAN,EELN IS TRYING TO PURCHASE HMSK (HOMESEEKERS.COM) ONE OF THE TOP THREE REALESTATE ONLINE PROVIDERS HMSK HAS GONE UP 167% IN TEN DAYS. EELN WILL SPEAK MANY TIMES AT THE REALESTATE CONNECT 99 CONFERACE IN SAN FRANCISCO. THIS IS HUGE FOR EELN HMSK WILL BE THERE TO .THE INFO CAN BE FOUND AT HTTP://WWW/INMAN.COM/SUMMIT/.THE COMPITITION TO HMSK IS HOMESTORE .COM THEIR IPO COMES OUT THE WEEK OF THE 19TH. IT IS VERY IMPORTANT IMO THAT EELN PICK UP HMSK BEFORE THIS IPO RELEASE.IF THEY DO THIS COULD SHOOT EELN TO THE MOON IMO

To: Mohan Marette who wrote (372)	7/17/1999 4:07:00 PM
From: stockman_scott	Respond to of 817

Mohan: One of E-Loan's key strategic investors and alliance partners is clearly Yahoo -- a firm that continues to lead in the Portal space. Yet, here is an article that talks about how they still continue to GROW faster than some of the rivals (like AOL). E-Loan needs access to A LOT of eyeballs and their partnerships are helping to provide those. Check out this update... <<Portal site traffic numbers mixed By Bloomberg News Special to CNET News.com July 16, 1999, 5:35 p.m. PT Portal sites turned in mixed traffic numbers last month, according to a research report. The number of U.S. residents with Internet access at home rose 4.3 percent to 105.3 million in June, according to a report by Nielsen Media Research and NetRatings. But while the overall audience rose, some Internet directories saw the number of individual users increase only slightly in June, and some had decreases. Web sites run by No. 1 online service America Online attracted 34.7 million users, a 2 percent increase, while Yahoo's number of users rose 15 percent to 29.9 million. Yahoo's June results included its acquisition of Geocities, which offers free Web pages and other services, while May's results didn't. Microsoft's MSN network of Web sites drew 22.4 million users, a 1.5 percent rise. Among other top sites, Lycos' users fell 1.4 percent to 19.1 million. Users of the Go Network, owned by Walt Disney and Infoseek, rose 1 percent to 14.8 million. Excite@Home drew 12.2 million users, an 8.1 percent decrease. The modest increases and decreases are linked in part to the rising popularity of Web sites that focus on specific topics, such as finance, a NetRatings spokeswoman said. Internet users also log on less frequently during the summer, she said. The top ten Web destinations continue to attract about 90 percent of users, the study said. The monthly report is based on the behavior of 15,000 Internet users. Nielsen and NetRatings compete with Media Metrix, among others.>> Copyright 1999, Bloomberg L.P. All Rights Reserved.

To: Mohan Marette who wrote (372)	7/19/1999 8:07:00 PM
From: stockman_scott	Read Replies (1) \| Respond to of 817

E-Loan has been gearing up to build a MEGA-BRAND in the online world -- that is associated with strong customer loyalty...The head of Marketing and Business Development is a pioneer and helped build the very successful Saturn brand. IMO, he has BIG plans for E-Loan in the online world....This company has some GREAT executive talent. Here is a little background on Joe Kennedy... <<E-LOAN Lands Saturn Corporation's Marketing Head Marketing leader for General Motor's $4 billion subsidiary brings fourteen years of brand building experience to Internet mortgage company Palo Alto, CA -- February 25, 1999 - E-LOAN (www.eloan.com), the Internet-based mortgage company, today announced that Joseph J. Kennedy, Vice President of Sales, Service and Marketing for Saturn Corporation, has joined the company as Senior Vice President of Marketing and Business Development. Kennedy brings to E-LOAN over fourteen years of experience in brand marketing, product planning, and customer service management. Kennedy will be responsible for all aspects of E-LOAN's marketing, strategic partnerships and customer service activities. While E-LOAN has already been recognized for its innovative products and customer focus, Kennedy's appointment -- the latest in a string of senior executive hires -- underscores the company's intention to build a nationally recognized brand and a company culture that reflects E-LOAN's vision and promise to consumers. Kennedy is credited with developing and steering the highly acclaimed Saturn brand. He was instrumental in leading Saturn to its position as the number one rated automotive retailer for customer satisfaction, as well as the company's coveted position as the fourth best-selling retail car line. Kennedy began at Saturn Corporation in 1985 as a core member of the 40-person start-up team. As the Product Planning Manager, he developed the strategy and plans for the new automotive subsidiary. Prior to its market launch in 1990, Kennedy assumed the role of Director of Marketing and Product Planning for Saturn and continued to rapidly rise through the ranks. Kennedy earned an MBA from Harvard Business School and a BS in Computer Engineering from Princeton University. "Much as Saturn did for car buyers, E-LOAN has built a company around the vision of creating a unique and superior experience for home loan customers," said Kennedy. "E-LOAN's emphasis on consumers, combined with the chance to be part of the emerging online economy, made the opportunity too good to pass up." "Joe holds the rare and invaluable belief that the consumer brand and company culture are one, and he turned this into a reality at Saturn," said Chris Larsen, CEO of E-LOAN. "Saturn took a process that some people hate - buying a car - and transformed it from the ground up by building not just a great brand and product, but a whole culture focused on improving the customer experience. That's exactly what we want to do for the mortgage at E-LOAN, and we believe Joe's expertise will help us get there faster." "We were very impressed with Joe's contribution to Saturn's widely-acclaimed customer relationship strategy, and his success at building a brand that is not only recognized, but loved," said Janina Pawlowski, E-LOAN President. "Like Joe, we recognize that success isn't about discrete mortgage transactions - it's about building lifetime customer relationships supported by exceptional service. This approach is the underpinning of our company mission and the key to our future." About E-Loan E-LOAN, Inc. is the leading online mortgage broker. At www.eloan.com, borrowers can compare, apply for and obtain home loans from the nation's leading lenders. E-LOAN saves borrowers as much as 75 percent on brokerage fees through the elimination of unnecessary transaction costs, while providing personalized customer service. After closing a loan, E-LOAN can, at the customer's request, continue to send customized information about new products that become available, helping consumers turn a mortgage into a working financial asset. E-LOAN offers customers 24 hour a day online access to updated information on their loan status through its exclusive E-TrackSM service. E-LOAN is the exclusive mortgage services provider to loan centers on many leading web sites, including Yahoo! and The Motley Fool. The company is headquartered in Palo Alto, CA, with loan processing offices in Dublin, CA. E-LOAN's investment partners include Yahoo!, SOFTBANK, Sequoia Capital, Benchmark Capital and Technology Partners.>>