SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Microcap & Penny Stocks : XSNI - X-Stream Network -- Ignore unavailable to you. Want to Upgrade?


To: donkeyman who wrote (2044)7/15/1999 10:19:00 AM
From: Jeffrey D  Read Replies (1) | Respond to of 3519
 
Alta Vista to bring free ISP model to the U.S.
Thank you X-Stream. Jeff

AltaVista brings free ISP model to US mainstream

The recently sold-by-Compaq search engine service, AltaVista, could be about to spark a revolution in the US Internet access market.

It has announced it will be beefing up its presence in the market by offering a free ISP package. In so doing it is shifting the financial emphasis of the ISP model directly on to e-commerce.

Sold by Compaq to Lycos' major shareholder, CMGI, for $2.3 billion, AltaVista has said it will give customers free Internet accounts in exchange for personal information.

This is part of a growing trend toward giving away services in exchange for information on subscribers' lifestyles, buying habits, income expectations and so on.

Users of the service will be the targets of tailored online advertising campaigns.

While the free ISP model -- pioneered successfully over here by Freeserve -- has turned the UK Internet market on its head, this is one of the first significant moves toward replicating the model in the US.

Speaking in today's Wall Street Journal, AltaVista's president, Rod Schrock, said: "Free Internet access is the fastest-growing way for users to get to the Net. We're exploring those types of access solutions to make AltaVista an ever-present service."

Free local calls in the US allow home users there to stay online without incurring the sort of phone bill that have put many in the UK off widespread Web adoption. The majority of US users still have to pay a monthly subscription charge to their ISP, but AltaVista's move could signal the end of all that.

The service will enter a trial phase this month. ®