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To: HECTOR RUBERT who wrote (11782)	7/15/1999 11:56:00 AM
From: Jenne	Read Replies (1) \| Respond to of 19700

CYCLING FANS GET A PIECE OF THE RIDE WITH TOUR DE FRANCE THINGS PR NEWSWIRE - July 15, 1999 10:14 PARIS, Jul 15, 1999 /PRNewswire via COMTEX/ -- With the world's most popular cycling race already underway, Societe du Tour de France and ThingWorld.com today announced the availability of ThingWorld.com technologies at the Official Tour de France Web site, www.letour.com. Tour de France Things provide fans with premium interactive content for use on Web pages and desktops while bolstering site traffic and sales of Tour de France merchandise. The Tour, which began in 1903, runs annually throughout France and is being held this year from July 3 - July 25. Available today through the front page of any of the Tour's four sites, fans can get the Official 1999 Tour de France Interactive ThingScreenSaver(TM), experience Legends of the Tour and view streaming video of their greatest rides, play the Tour Time Trial game, and collect the multimedia Tour Map. All premium content is created using Things -- collectible, interactive multimedia that can be easily reused and passed from fan to fan. Each Thing is tamperproof, controlled, and is designed to drive merchandise sales or traffic. The Legends of the Tour video player allows fans to view and interact with archived content from Tour heroes such as Miguel Indurain, Jacques Anquetil, Bernard Hinault and Eddy Merckx. "For the millions of international fans following Tour de France, Letour.com is the most convenient outlet for race updates and information. We want our fans to be able to go beyond the static experience and join in the excitement and experience of the race," said Maya de Rossi, new media manager of Societe du Tour de France. "With Things, fans can interact with and take the best content available, essentially keeping them in touch with the Tour year-round." The Official Tour Site (www.letour.com) provides fans of the tour withthe most up-to-date coverage of the Tour and almost 100 years of cycling content, including photos, interviews and information of past winners. Currently available internationally in four languages (French, German, English and Spanish), Letour.com received over 30 million page views and 1.4 million unique visitors during the 1998 race. The average amount of time spent onthe site was 24 minutes per user session. About Societe du Tour de France and Letour.com Letour.com is the Official Web site for Tour de France. The site provides fans of the tour with the most up-to-date coverage of the Tour and almost 100 years of cycling content, including photos. Immediately after therace's completion, Letour.com will offer complete results as well as exclusive commentary from race leaders. A rider database with extensive info and background info on each Tour participant, plus daily diaries from some ofthe Tour's most popular riders, is also available. The Official Tour Boutique sells t-shirts, jerseys and an assortment of products applicable to the Tourexperience. About ThingWorld.com ThingWorld.com (www.thingworld.com) is an Internet media company that enables companies to increase their customer base, drive traffic and build commerce through compelling digital content and unique Web technologies. Working with ThingWorld.com, leading media, entertainment, music, sports and consumer brand companies control and manage their intellectual property to maximize online commerce, membership, audiences and brand awareness. The ThingWorld.com Internet Media Network aggregates content and syndicates it to the Web's top portals and communities bringing media to millions of online consumers, much like network television. Headquartered in Newton, MA, ThingWorld.com is part of CMGI's @Ventures portfolio of companies. In addition to CMGI, other investors include BancBoston Capital, IntelCorporation, Microsoft Corp., NFL Quarterback Club, The Kraft Group, Venture Management and Wasserstein Adelson Ventures.