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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Jens M. Ottow who wrote (65586)	7/15/1999 4:34:00 PM
From: Charles R	Respond to of 1573689

Jens, <the link is: wiwo.de; Thanks. That is a lot easier for babelfish to handle. Chuck

To: Jens M. Ottow who wrote (65586)	7/15/1999 4:47:00 PM
From: Scumbria	Respond to of 1573689

Jens, For the first time AMD builds a faster processor than the market leader. With a clock frequency of 600 megahertz the Athlon leaves to each Pentium behind itself. In its youth Jerry of sanders III. dreamed to become actors. But then it created the chip manufacturer Advanced Micro DEVICE (AMD) together with some teammates 1969 in the California silicone Valley and developed it to the sharpest competitor of market leader Intel. Sanders its decision did not repent. Because with AMD it is a director and actor at the same time. The charismatische head of the company, who celebrates gladly with Hollywood sizes parties and lives in the proximity of Beverly Hills, produces the battle with much feeling for dramaturgy annually around the supremacy on the market for microprocessors: AMD in the role David, who challenges the powerful Goliath Intel. Long time remained David unsuccessfully, this mark however seems it as in the Biblical parabola the victory off to carry. " for the first time in the history of the computer industry AMD leads the competition on ", announces proud sanders. The Kaliforniern succeeded in developing a chip is faster than the current high speed processors Pentium III of Intel. A Schlappe for the market leader, which had so far always given the speed. The Athlon processor clocked with up to 600 megahertz (mc/s) is to accelerate above all graphic applications for instance in play often commodity or construction programs enormously. According to specification of AMD the Athlon processor completes almost 50 per cent for example 3D-Anwendungen more speedily than the at present most efficient Pentium III chip. " that is only one plus ", praises Thomas Pabst, founder and boss of " Toms hardware Guide ", an on-line magazine influential in the chip scene, which tests the processor even. At the moment the first Athlon processors are delivered at computer manufacturers such as IBM, gateway 2000, Compaq and HEWLETT-PACKARD. The devices are to come in the USA at the end of of August for prices between 1200 and 2500 dollar into the trade. The market leader must watch driving small David helplessly. For the time being Intel cannot answer the AMD attack. Because of production problems the enterprise had to shift the conception of its new processor generation with the code name copilot by mine on November of this yearly. In order to stand there not completely without trumpf, Intel revised the current Pentium III series and on a higher clock rate of 600 mc/s trimmed. " the chip comes in the next weeks on the market ", announces Heiner Genzken of Intel Germany. " our developers were surprised, what could be taken out of the present generation still everything. " Not enough however, in order to go to the recent AMD creation the water. " the fastest personal computers up to further on AMD processors to be based ", observes Nathan Brookwood, founder of the market research firm Insight 64. " if AMD production into the grasp gets, could the enterprise this position to start of 2000 keep ". That would leave sufficient time to the Kaliforniern, in order to make in the extremely schnellebigen business with high speed processors cash finally once properly. Bitterly necessarily they have it. The aggressive price battles with Intel in the past drove the enterprise to the edge of the ruin (current quarter numbers) Sanders had tried to add the competitors Intel with under-cost prices. First with success: Ever more computer manufacturer such as Compaq, HEWLETT-PACKARD, Packard Bell, NEC, Toshiba and IBM fell back to the inexpensive AMD K6-Prozessoren. Rapidly AMD conquered market shares. In the autumn already dollar a AMD chip was 1998 in approximately each second computer under 1000. But Intel countered. In April 1998 the market leader with the Celeron brought a special processor series out for cheap computers, with which it still undercut the AMD prices. Intel financed the kampfpreis with the full gains from the sales of its Premium processors Pentium II and III. AMDs attempt to answer with a more efficient processor failed. During the effort to take the latter out of the K6-Prozessor those did not advance the AMD developers fast enough. Almost a half year had to fight to AMD with delivery difficulties. Consequence: Many customers moved annoyed to Intel off. When AMD could supply again, the demand had broken in. More than one third of the six million produced processors remained being situated in the factories. And AMD could loose-strike the sold 3.7 million only at deplorable prices. Average proceeds of sale sank under 70 dollar. Only a selling price of 100 dollar for each chip would have brought gains. From the Athlon processor AMD expects the reversal now. Auskoemmliche profits are to protect dollar to selling prices from 400 to 700. A prerequisite is that itself the breakdown from the previous year not repeated and AMD can supply the new super+fast processors from the outset in sufficient number of items. In order to exclude all risks, sanders Austin, where Athlon is first manufactured, developed the production capacities in the texanischen factory strongly. Starting from end of the yearly also the factory in Dresden, into which AMD invested so far about three billion Marks, is to manufacture the high speed chip. The Saxonian factory applies within the enterprise in punkto quality as the first address. * TRANSLATION ENDS HERE * Scumbria