ZACKS RESEARCH ON EDIG - (Part 3)
CUSTOMERS
The Company has revenue producing contracts or arrangements with the following customers:
Lanier Agreement
The Company recently announced $3 million of initial production orders from Lanier resulting from a January 1997 development and supply agreement (the "Lanier Agreement"). The Company has designed, developed and produced a new digital voice recorder and computer docking station for the medical industry. The contract provides that e.Digital will supply product under the agreement through December 2001. In May 1999 the Company commenced production, through a subcontract manufacturer, and in June commenced initial customer shipments pursuant to purchase orders. The supply agreement provides for rolling six month requirement forecasts and three month advance orders.
Lanier is one of the world's largest providers of document management solutions, services and support with over $1.6 billion in annual revenues. Lanier markets, sells and services a wide array of tailored solutions. Lanier was the first to market centralized digital dictation systems and the new recorder and docking station is Lanier's first portable digital dictation system with advanced features to interface with computerized digital dictation systems.
e.Digital is shipping a handheld recorder and docking station to Lanier Healthcare, a Lanier business unit. These products represent the Cquence Mobile portion of Lanier's Cquence line of products for the medical industry. The Cquence line is an integrated medical document management solution that manages medical documents from creation, completion, distribution and retention. Cquence Mobile offers healthcare providers a mobile digital dictation unit and computer interface with a number of new advanced features.
Intel Agreement
In August 1998, e.Digital signed an agreement to design and develop a digital voice recorder for Intel. Intel is financing the design and prototypes which use MicroOS and utilize advanced text-to-speech and speech-to-text technologies. e.Digital will receive license fees and royalties from any future production products, and in derivatives of the development effort. The prototype is expected during 1999.
Intel is the market leader in microprocessors. Advanced digital recorders require advanced processors to process speech-to-text and text-to-speech applications.
Lucent Projects
e.Digital has produced certain prototype equipment based on purchase orders from Lucent. The use of e.Digital technology allowed Lucent to present its audio compression technology and Cognicity's watermarking technologies at a demonstration in Beverly Hills and Manhattan in late October 1998. e.Digital's technology was used to playback digital audio via the Internet from Manhattan to the Beverly Hills demonstration. In January 1999, Lucent demonstrated e.Digital's first-generation digital music player at the Midem International Music Market trade show in Cannes, France. e.Digital has recently completed a second-generation device which was demonstrated in May 1999 at PC Magazine Editor's day. e.Digital's latest EPAC Internet music player offers high security, copyright protection and CD-transparent sound quality.
Lucent and e.Digital are actively demonstrating and marketing their digital music solution to participants in the digital music arena including (a) providers of infrastructure technology, products and services, (b) providers of online music services, (c) Internet retrieval and portal companies, and (d) online music retailers.
The Company is also porting Lucent's EPAC compression algorithm software to the new class of Texas Instrument DSPs pursuant to a purchase order from Lucent. This effort is an example of e.Digital's digital signal processing consulting services.
Other Projects
The Company has performed development services for other customers from time to time. e.Digital has received several follow-on orders to supply daughterboards to ADAMLAB for their SuperHawk Voice Output Communication Aid (VOCA). ADAMLAB is a Regional Educational Service Agency (RESA) project in Michigan dedicated to providing low-cost voice technology to speech-challenged individuals and students. The orders stem from a July 1997 development agreement between the two companies, where e.Digital developed voice recording components for ADAMLAB employing MicroOS software.
STANDARDS
The Company believes that a successful solution for mobile business commerce and digital music commerce must incorporate technical and industry standards. e.Digital is participating in the standard-setting initiatives.
Voice Technology Initiative for Mobile Enterprise Solutions (VoiceTIMES)
e.Digital along with IBM, Intel and four other leaders in speech recognition and mobile technologies announced in April 1999 the formation of VoiceTIMES. VoiceTIMES goal is to coordinate the technical requirements needed for companies to build and deploy solutions using voice technologies and handheld mobile devices. With the growth of mobile devices and increasing demand for network access, the VoiceTIMES initiative was formed to define specifications for how voice commands and information are transmitted and received by existing and future mobile devices. The VoiceTIMES alliance aims to eliminate the complexities for the consumer and solutions integrator and provide future generations standard compliant speech-enabled mobile products.
As a charter member, the Company believes the VoiceTIMES alliance will expand opportunities for e.Digital to develop speech-based mobile information gathering devices and leverage existing product designs and technology into additional industry solutions and products.
Secure Digital Music Initiative (SDMI)
The SDMI was officially announced in December 1998 and is sponsored by the Recording Industry of America (RIAA) to develop an open standard for the secure digital delivery of recorded music. Over 200 companies are participating in this effort. To date, this effort has focused on requirements for consumer portable music devices, such as the e.Digital hand-held music player. Through e.Digital's association with Lucent, e.Digital has been attending SDMI meetings as Lucent's technical representative and participating in these efforts.
The worldwide recording industry recognized that many companies are developing approaches to provide security for music that is digitally distributed via CD, high-density disc, the Internet and other means. The SDMI goal is to encourage a marketplace of interoperable products that will benefit consumers and spur innovation. SDMI compliant devices expected by the end of calendar 1999 are expected to accept any content in any format the manufacturer allows. Phase 2 SDMI compliant devices are expected to accept open formats and only reject pirated copies of new content released after Phase 2 compliant music creation and playback technology becomes available in the future.
e.Digital believes the SDMI standards will allow the rapid development and growth of the digital distribution of music on the Internet and the demand for portable players and related devices.
TECHNOLOGY AND SERVICES
The Company's technology and services are focused on providing digital solutions for the portable device marketplace.
MicroOS Core Technology
The Company's core MicroOS technology is an efficient, portable storage memory file management system. The patented software architecture takes a unique approach to file management that is robust, high-speed and efficient. This approach is suited for the high-speed portable product market because it requires minimal micro-controller support while providing broad product functionality. This architecture offers OEMs the ability to reduce new product development time and time to market, as well as produce a product featuring a reduced chip count and correspondingly lower cost and power requirements.
The Company's design caters to ultra-miniature applications by reducing the need for a high power micro-controller by paring down code to fit and run efficiently on low-cost micro-controllers while preserving memory for other functions. The software stores and manipulates compressed voice, data, image or video files. It supports various flash memory formats including CompactFlash, Intel Miniature Card and IDE hard disks as well as the new IBM microdrive technology. Unlike less robust systems, MicroOS can support an unlimited number of files, directories, and subdirectories and is fully MS-DOS compatible. It is also easily adaptable to function with Microsoft Windows CE platforms. The system is written in the programming language "C" to facilitate porting to other environments.
For developers of voice and data recording devices, digital cameras and other multimedia products, the intricacies of incorporating full-featured Flash memory can add costly obstacles to a successful product release. These products require a software system that will deliver Flash-based features and functionality to users managing digital data for reliability in operations such as play, record, edit, delete, insert, and rewind.
MicroOS Audio Technology
The Company has employed MicroOS in portable digital recorders and extended the technology for implementation into various product concepts. One extension is the Company's MicroOS Audio technology, which utilizes Lucent's EPAC compression technology. MicroOS Audio provides the means for CD-quality, stereo music and high-bandwidth speech and music playback from a CompactFlash cartridge, other removable flash memory or embedded memory. Record, edit and playback functions are encoded and a PC interface links the portable unit to the computer. Inherent in the combined technology, is a storage algorithm providing the ability to watermark information, providing protection against piracy. The MicroOS Audio technology is easily adaptable to other compression technologies, such as mp3, AC3 and MSA4.0 and others.
MicroOS Audio's features include instant access to recorded material, computer/Internet compatible files, a computer standard interface and adaptability to various industry standard removable flash memory devices. The advantages of the MicroOS Audio stereo technology over portable CD players include its small size, low power consumption, use of re-recordable media, inexpensive computer interface/compatibility and no moving parts. In addition to being a stand-alone, ultra compact, portable stereo, the MicroOS Audio technology can be integrated into a variety of products, such as laptop or hand-held PC's, pagers, cellular phones, PDAs and other portable devices.
Services
e.Digital offers developers of electronic products a portfolio of services within the broad categories of design services, development services and manufacturing services.
e.Digital offers services to perform design projects for electronic components and portable products. When developers of electronic products lack the experience or resources to work with portable storage media to do their own design work, or they want to keep internal engineers and designers on other work, e.Digital's design services help perform component and product design. e.Digital offers design services in areas such as integrated circuit design, the design and incorporation of custom digital signal processing solutions, wireless communication, computer and Internet connectivity and physical product design. e.Digital has expertise in embedded systems, digital and analog integrated circuit design, wireless, multimedia, Internet and computer connectivity, DSP customization, flash memory interface and related fields. Generally, the Company contracts actual physical product design to independent firms.
In addition to design, the Company's engineers can perform development services aimed to convert designs into functional reference designs, prototypes and/or end products. The Company also is experienced in arranging for manufacturing services including factory hand-off and development of test procedures.
MARKETING AND SALES
e.Digital uses its internal sales and marketing, primarily two executives of the Company, to target electronic product developers and manufacturers. Targeted OEM customers include dictation equipment manufacturers, Internet music participants, digital camera developers and developers of other portable products. The Company anticipates that it will hire at least one technical sales representative during fiscal 2000 to expand its marketing and sales activities.
In December 1997, the Company established a business development agreement on a commission basis with TEKSEL Co. Ltd. of Tokyo, Japan wherein TEKSEL represents e.Digital's MicroOS to the Japanese market. TEKSEL is a distributor of advanced U.S. technology products by major technology companies. To date, the Company has not expended any significant effort to pursue the Japanese market through supporting TEKSEL but intends to do so during fiscal 2000.
The Company primarily markets its services through its strategic and industry relationships and technical articles in trade and business journals. The Company may in the future employ limited and selected advertising in targeted publications.
MANUFACTURING AND DISTRIBUTION
The Company has established what it believes is the beginning of a strategic manufacturing relationship with Eltech Electronics, Inc. and its Malaysian affiliate Eltech Electronics Technology ("Eltech") to provide the Company's OEM customers with leading edge turnkey electronic product tooling and manufacturing capacity. The first project with Eltech has been the Lanier digital recorder and docking station on which initial production commenced in late May 1999 with June 1999 shipments. In December 1998 the Company entered into a one year manufacturing agreement with Eltech to produce the Lanier products.
The Company believes this relationship may be used for future products under development but neither party is so bound. The Company's strategy is to arrange for the production of products for its OEM customers on a turn-key basis, wherein the Company limits its need for working capital to finance inventory, production and receivable financing. In other instances the Company may enter into licensing and royalty agreements with OEM customers who have existing manufacturing abilities or arrangements.
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