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Technology Stocks : Alloy Online, Inc. (ALOY) -- Ignore unavailable to you. Want to Upgrade?

To: Mailbu who wrote (94)	7/28/1999 8:36:00 AM
From: Big Dog	Read Replies (1) \| Respond to of 147

Alloy Online Announces Marketing Relationship With Yahoo! - Creating Online Programs Targeting the Generation Y Market NEW YORK--(BUSINESS WIRE)--July 28, 1999--Alloy Online, Inc. (Nasdaq: ALOY - news) today announced an agreement with Yahoo! Inc. (Nasdaq: YHOO - news) that includes the launch of co-branded promotions and marketing programs. The relationship will provide Alloy with cross-promotional opportunities in order to potentially generate increased exposure and Web site traffic for Alloy. As part of the agreement, Yahoo!'s millions of users will be able to easily access the Alloy Web site through promotion within relevant teen areas and related pages on the Yahoo! network of properties, including Yahoo! Chat (http://chat.yahoo.com), Yahoo! TV(http://tv.yahoo.com), Yahoo! Movies (http://movies.yahoo.com), and Yahoo! Entertainment (http://entertainment.yahoo.com). As part of the marketing agreement, Alloy will prominently feature Yahoo! promotions at www.alloy.com, in the Alloy catalog and in Alloy E-Zine, the company's twice weekly electronic magazine. Other components of the agreement include the following: Alloy will create co-branded promotions with Yahoo! for the Gen Y market, including the launch of an Alloy/Yahoo! Messenger instant messaging program and an Alloy/Yahoo! Internet scavenger hunt. - Alloy will sponsor a series of celebrity chats on Yahoo! Chat Alloy will collaborate with Yahoo! on various off-line promotions, including participation in Yahoo!'s sponsorship of the Vans Warped Tour Alloy will participate in Yahoo!'s promotions for the back-to-school and holiday selling seasons Matthew C. Diamond, chairman and chief executive officer of Alloy stated, ''This relationship is a key part of our strategy to form agreements with companies that will help us grow our site's traffic, enhance awareness of the Alloy brand as a leading distributor of community, content and commerce for Gen Y, and drive revenue growth. We believe Yahoo!'s position as a leading Internet company is a tremendous asset to our overall marketing effort as we continue to focus on ways to increase our reach,'' Diamond said. ''We have developed powerful marketing programs that are designed to reach Yahoo!'s broad audience with the popular Alloy brand.'' ''We are pleased to be working with Alloy Online, which will provide our users with access to dynamic community, content and commerce offerings,'' said Ellen Siminoff, vice president of business development and strategic planning at Yahoo!. About Alloy Online Alloy Online is a leading Web site and direct marketer providing community, content and commerce to Generation Y, one of the fastest growing segments of the population. Our web site, www.alloy.com, offers a unique blend of services through which Generation Y boys and girls can interact, share information, explore compelling and relevant content and shop for apparel, accessories, footwear, music, cosmetics, and magazine subscriptions. For further information regarding Alloy Online, please visit our web site and click on ''Investor Info'' or call our investor information line at 877-ALLOY-IR. This announcement may contain forward-looking statements that involve risks and uncertainties, including statements regarding Alloy's growth, and ability to develop strategic alliances and generate new revenue streams. Actual results could differ materially from those projected in the forward-looking statements and reported results should not be considered an indication of Alloy's future performance. Factors that might cause or contribute to such differences include, among others: Alloy may not be able to negotiate successful strategic alliances on acceptable terms; the Company expects future losses; planned online and traditional marketing campaigns may not attract sufficient additional visitors to Alloy's web site; the Company lacks experienced management and personnel; the Company may fail to establish an effective internal sales organization to attract sponsorship and advertising revenues and may not be able to adapt as internet technologies and customer demands continue to evolve. --------------------------------------------------------------------------------