To: Diamond Jim who wrote (7645 ) 7/17/1999 10:18:00 PM From: Srinivasan Balasubramanian Respond to of 13953
It is tricky to forecast who will emerge as #1, but my bet is ETrade may well give Schwab a run for its money for the foll. reasons : Schwab handles 67% of trades online, but it will be more relevant to see what % of customers traded online in a given quarter. And even more important what % of Schwab's new customers are on line. I am not sure if Schwab provides this kind of more elaborate data. So the dynamics of Schwab's OLB is not very clear in my opinion. Schwab is not a pure play OLB and for this reason, it may be too bulky to move as fast as ETrade could. Talking of TBFC, as I said earlier, if ETrade could provide seamless real-time movement of funds between a TBFC a/c and ETrade OLB a/c, I will open a TBFC a/c promptly. I hope they could do it as it offers tremendous leverage to investors and provides great cross-selling opportunities. IW made a very pertinent point, the psychology and temperament of the new generation of investors is very different - fast paced, more risk tolerant and shorter time frames. Also the asset base of a customer is not directly related to the frequency of trading (as indicated by predominance of 100 lot trades in the market today). eg. Two yrs back I started investing with $2000, it took a while for me to get a grip and for the last 3 qtrs I have been a Platinum Etrade customer. MediaMatrix report on how ETrade attracted more visitors than Schwab and Fidelity combined is quite significant. A OLB in a way is impacted by the health of its customers. If only a OLB could provide the % of customers that ended positive in a quarter or the total assets of the customers minus the new ones, we can in a way forecast the internal health of a OLB. ETrade's quarterly report will complete the OLB picture and I think may be Barron's should have waited for it. Srini