IJNT.. launching website tomorrow
Thursday July 22, 12:22 pm Eastern Time
Company Press Release
IJNT.net's Subsidiary Man Rabbit House Launches
Troublewear.com Site
HOUSTON--(BUSINESS WIRE)--July 22, 1999--IJNT.net, Inc. (OTC BB:IJNT), a
leading high-speed Internet access provider, announced today that its wholly owned
subsidiary, Man Rabbit House Multimedia, will launch Troublewear.com, a major new lifestyle and apparel commerce website
on Friday, July 23rd.
Troublewear.com, a joint venture of Man Rabbit House and Troublewear.com, Inc., is the first Internet-only affinity lifestyle
apparel brand. Built with the latest technology offered by Macromedia, Inc., this Flash site is extremely interactive and offers
the user a rich multimedia experience.
''Troublewear.com reflects and promotes sports lifestyle,'' said Don Kerkes, President of Troublewear.com, Inc. ''There are
surfing and snowboarding sites and the like on the web today, but Troublewear.com is the first site to bring together all the
sports and elements of this positive, extreme outdoor lifestyle and provide a connection between the apparel and the extreme
athletes who motivate and inspire the rising generation.
The e-commerce section of the Troublewear site offers the user the ability to view each item interactively with full sound and
motion, by color and design, as well as the ability to zoom in on product details. Troublewear.com will offer T-shirts, hats, and
bags at launch, and will soon offer a full line of apparel, accessories, exclusive fragrance items, and other lifestyle affinity
products. Other sections of the site are entertaining and allow users to interact with extreme athletes and other users, send
online interactive postcards, download current music, streaming video clips and interactive comic book presentations, and
connect to other lifestyle destinations on the web.
Robert Santore, Creative Director of Man Rabbit House, said, ''The entire Man Rabbit House team is excited and proud to
deliver a truly fresh and interactive web destination. We appreciate the opportunity to be involved with this product and with
the Troublewear team. This site pushes the envelope of available technologies to deliver truly engaging content through which
young, active people can be informed, entertained as well as order products that fit their lifestyle. From the site, users can also
reach the other places where they want to spend their time on the web.''
Troublewear.com, Inc. was founded by a strong team of marketing, lifestyle apparel, and design veterans with decades of
combined experience for leading companies including Mossimo(tm), Gotcha(tm), Generra(tm), Harley Davidson(tm), NFL,
NHL, MLB, Budweiser(tm), Coca Cola(tm), Footlocker(tm), Fox Sports(tm), Microsoft(tm), Southwest Airlines(tm),
Cartoon Network(tm), Hard Rock Cafe(tm), and Ford Motor Company(tm).
The Troublewear team has extensive experience in launching and developing brands for a wide range of consumer goods and is
an expert in building brands with reflect the underlying attitudes and interests that connect members of specific customer groups.
Representatives of Troublewear.com will be at extreme events like X-Games(tm), Gravity Games(tm), surfing contests,
downhill mountain bike races, and other sporting events, where they will target up and coming athletes for sponsorships and
build awareness of the brand.
''We are building an online community, a home base where our customers and visitors can find the information and products
they want and which reflect their attitudes,'' said Rob Shively, Troublewear Vice President of Marketing. ''Users can also link
from Troublewear.com to the sites that fit their interests. We will continually take feedback from our users to update and fill out
the experience. This will not be a site that goes up on the web and just sits there. Visit the site again a week or a month later
and the content will have completely changed and evolved.''
In conjunction with the site launch, Troublewear.com plans several extreme, outrageous stunts, to be performed at key public
events to catapult the site and apparel line into the awareness of the marketplace.
Troublewear.com has inaugurated athlete sponsorships in several sports, most notably the popular team adventure racing, such
as the Hi-Tech Adventure Racing Series(tm). The sponsorship program will continue to expand with new sports and recruits;
Troublewear.com plans to be a major supporter of young surfers, snowboarders, and other athletes who will be tomorrow's
sports heroes. The Troublewear adventure racing team will compete this weekend in the Mild Seven(tm) Adventure Race in
China, where the team is one of the favorites to win.
IJNT.net provides high-speed, wireless Internet access, wired broadband solutions, and telecommunication services to homes
and businesses. The Company's customer base is growing rapidly as the Company diversifies its offerings and expands its
network across the U.S. and internationally. IJNT divisions and subsidiaries also provide website development, online
advertising, and e-commerce services as well as dial-up Internet access throughout the U.S. and internationally. The
Company's rapid growth is the result of aggressive marketing and sales, internal development, acquisitions, and strategic
alliances.
This press release may contain forward-looking statements made pursuant to the ''safe harbor'' provisions of the Private
Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and
uncertainties, including, without limitation, continued acceptance of the Company's products, subscriber growth, product
demand, competition, and other risks and uncertainties detailed from time to time in the Company's periodic reports, including
Quarterly Reports on Form 10-Q and Annual Reports on 10-K. This and additional information can be found on the
Company's website at www.ijnt.net or can be obtained from the Company upon request.
Contact:
OTC Financial Network IJNT.net
Mario "Ike" Iacoviello Jon H. Marple
800-683-5227 / 760-931-9211 949-723-2183
ike@otcfn.com jmarple@ijnt.net
www.otcfn.com/ijnt www.ijnt.net |
