To: one putt who wrote (3895 ) 7/19/1999 8:26:00 AM From: Roy F Read Replies (1) | Respond to of 5843
LAUNCH Media and RealNetworks Announce Strategic Music Agreement; LAUNCH.com to Offer Music Videosin RealSystem G2 and as a RealChannel Within the RealPlayer July 19, 1999 08:09 AM SANTA MONICA, Calif.--(BUSINESSS WIRE)--July 19, 1999--LAUNCH.com LAUN , one of the Web's premier Internet destinations for discovering new music, and RealNetworks(R) RNWK , the recognized leader in media delivery for the Internet, jointly announced today that they have entered into a multi-level agreement. LAUNCH.com will use RealNetworks' streaming media technology to stream LAUNCH's extensive music video content. In addition, LAUNCH is debuting its first-ever streaming media music video channel available on the RealPlayer(R) G2. Consumers who express a preference for music content when downloading the RealPlayer G2 will receive the LAUNCH RealChannel automatically. The LAUNCH RealChannel will also be available to existing RealPlayer users through the RealChannel's customization page, accessed directly from their RealPlayer G2 and from realguide.real.com . LAUNCH.com, which streamed over 1.8 million videos last month, will now offer its members the ability to view music videos using RealSystem(TM) G2. LAUNCH.com currently houses a collection of over 1,000 music videos ranging from Backstreet Boys and Offspring to Queen and A Tribe Called Quest. Users of RealPlayer G2 will have the ability to select from these videos available on demand. By using the RealSystem format, LAUNCH is opening up the experience of watching music videos currently available on LAUNCH.com to RealPlayer G2 enthusiasts, as well as Macintosh computer and software users. In addition, the LAUNCH.com video library will be featured on RealNetworks' RealGuide, a comprehensive source of high-quality streaming media programming. LAUNCH Media and RealNetworks also announced today the launch of a music video channel in RealPlayer. RealPlayer users will have one-click access to LAUNCH's extensive music video content, as well as music news. LAUNCH will be running advertisements on RealNetworks' RealSites Portfolio in order to raise awareness of, and drive traffic to, its RealPlayer G2 music video content. "We are very excited to provide our 65 million registered users with access to LAUNCH.com's extensive music video collection," said Tom Frank, senior vice president, media publishing and programming at RealNetworks. "Through the RealGuide and RealChannels, RealNetworks is committed to connecting consumers to great streaming media." "We are pleased to be working with RealNetworks as one of their music content providers," said Dave Goldberg, CEO of LAUNCH. "We also look forward to expanding our audience by offering our users RealNetworks G2 Player enhancements and to introducing LAUNCH.com to their expanding audience." About RealNetworks Inc. RealNetworks, based in Seattle, is the recognized leader in media delivery for the Internet. It develops and markets software products and services designed to enable users of personal computers and other electronic devices to send and receive audio, video and other multimedia services using the Web. RealNetworks can be found on the World Wide Web at www.real.com. About LAUNCH With headquarters in Santa Monica, LAUNCH is a digital media company focused on creating the premier Internet destination for discovering new music. Leveraging the inherent advantages of digital media, LAUNCH offers a compelling music discovery experience for consumers and provides a valuable marketing platform for record labels, artists, advertisers and merchants. LAUNCH delivers its content on the Internet at www.launch.com and on the monthly LAUNCH on CD-ROM. This announcement contains forward-looking statements that involve risks and uncertainties including, among others, LAUNCH Media Inc.'s operating history, anticipated losses, the unpredictability of its future revenues, competition, risks associated with management of potential growth, and risks of new business areas, international expansion, business combinations and strategic alliances. Actual results could differ materially from those discussed. More information about factors that potentially could affect LAUNCH's financial results are included in the company's filings with the Securities and Exchange Commission, including its Registration Statement filed on April 23, 1999, as amended, each available online at sec.gov . All forward-looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements. RealNetworks, RealSystem and RealPlayer are trademarks or registered trademarks of RealNetworks Inc. All other companies or products listed herein are trademarks or registered trademarks of their respective owners.