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To: Maya who wrote (43187)	7/19/1999 9:08:00 AM
From: BillyG	Respond to of 50808

OpenTV Opens Office in South Korea, Extending Global Reach in the Interactive Television Market MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--July 19, 1999--OpenTV, Inc., a worldwide leader in interactive television software for the digital receiver, today announced that it has opened an office in Seoul, South Korea, which will enable OpenTV(R) to provide OpenTV interactive television software solutions to the growing Korean television market. The Korean operation will be responsible for managing and coordinating marketing and sales activities in Korea, including establishing agreements with digital receiver (set-top box) manufacturers and television network operators. Additionally, OpenTV's Korean office will offer technical support for the region's application developers using OpenTV's operating system. OpenTV will also develop applications for interactive television which are tailored specifically for individual Korean markets. OpenTV plans to leverage its relationships with Korean manufacturers of digital receivers and strong ties with network operators to promote interactive television services in the region. The success and high standards of Korean digital receiver manufacturers, who are already working with OpenTV's technology, make Korea a prime market for OpenTV's software solutions. Spearheading the operation is Young Hwa Ko, who has over a decade of experience in programming and television broadcast. Most recently Ko held the position of International Sales Manager at Samsung, where he was responsible for the development and worldwide sales of SmartStudio products, Samsung's set of multimedia authoring tools. "We are very excited to be establishing roots in Korea and to be solidifying our position in yet another strategic global market," said Jan Steenkamp, CEO of OpenTV. "As the economic recovery in Asia continues, the long-term prospects for growth are outstanding. We look forward to working with Young Ko and his staff to bring OpenTV's interactive television services to millions of television viewers across Korea." About OpenTV OpenTV is a worldwide leader in interactive television software for the digital receiver, providing a complete end-to-end solution for the development and delivery of interactive services via digital satellite, cable and terrestrial broadcast. More than three million digital receivers have been shipped worldwide with the OpenTV operating system software. To date, OpenTV software solutions have been deployed by 12 television networks worldwide, including British Sky Broadcasting (BSkyB) in the United Kingdom and TPS in France. EchoStar's DISH Network is scheduled to launch interactive services utilizing OpenTV software in the U.S. later this year. The OpenTV operating system software is licensed to more than 20 digital receiver manufacturers, and OpenTV's authoring tools are licensed to more than 100 independent developers and content and service providers. OpenTV is a member of the Digital Video Broadcasting (DVB) project and a licensee of Personal Java(tm) from Sun Microsystems, a shareholder in OpenTV. Worldwide headquarters for OpenTV is located in Mountain View, with European operations in Paris and the new office in Seoul, South Korea. Information on OpenTV is available at www.opentv.com. Note to Editors: OpenTV is a registered trademark of OpenTV, Inc. All rights reserved. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. All other trademarks are the property of their respective owners. CONTACT: OpenTV, Inc. Lori Smith, 650/429-5531 lsmith@opentv.com or Miller/Shandwick Technologies, Inc. Timothy Johnson, 650/596-5800 tmjohnson@miller.shandwick.com