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To: QuietWon who wrote (85159)	7/19/1999 9:25:00 AM
From: Bucky Katt	Respond to of 119973

Action Products Intensifies E-commerce Strategy with Amazon.com ORLANDO, Fla., July 19 /PRNewswire/ -- Action Products International, Inc. (Nasdaq: APII - news) today reported a wide selection of its products now are offered through Internet retailing giant Amazon.com (Nasdaq: AMZN - news). Incorporating the large, new distribution channel is the latest move in the Company's effort to expand its Internet presence and further strengthen its e-commerce strategy. ''Adding Amazon.com to our growing Internet retail network is representative of our long-term e-commerce strategy to maximize the availability of our products via well-known companies who share our commitment to professionalism, service and quality,'' said Ronald Kaplan, CEO of Action Products. ''We are extremely pleased with the relationship and with the commitment Amazon has displayed to the toy industry and to specialty toy manufacturers.'' Multiple Action Products brands, including Space Voyagers(TM), Logiblocs® and Discovery Channel®, as well as several offerings from the Company's Science in Action series, Imaginetics(TM) and other toy lines will be available through the recently introduced Amazon.com Toys & Games store ( www.amazon.com/toys ).