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Technology Stocks : CMGI What is the latest news on this stock? -- Ignore unavailable to you. Want to Upgrade?

To: Jerry Miller who wrote (11882)	7/19/1999 1:05:00 PM
From: John Carragher	Respond to of 19700

Engage Tech IPO expected price range raised Reuters Story - July 19, 1999 11:47 By Angela Moore NEW YORK, July 19 (Reuters) - In a sign of strong demand, Internet marketing firm Engage Technologies Inc.'s expected price range for its initial public offering was raised Monday to $13 to $15 per share from $9 to $11 per share, according to lead underwriter Goldman Sachs. Engage plans to offer 6 million shares for trade at its increased price range on Tuesday. The proposed trading symbol is "ENGA" on Nasdaq. When the offering is complete, Internet venture company CMGI Inc. will own over 80 percent of Engage's common stock and will continue to control the company. The Andover, Mass.,-based Engage provides products and services that enable customers to create and use profiles of individual Web visitors to target advertisements, content and e-commerce offerings. The profiles are anonymous collections of information about an individual Web user's consumer interests, demographics and geographic location. The consumer has voluntarily offered this information, usually through online registration forms and Engage omits personal user identification such as name or e-mail address. "The CMGI spin off is a big idea and concept," said Gordon Anderson, editor-in-chief of Hoover's Online. "They go to different websites and install software that (enables users to) follow what people do at the site and advertisers can use that and tailor their message more effectively. It's a start-up from within so it's near and dear to their (CMGI) hearts." Engage's competitors include Internet advertiser DoubleClick Inc. . Paul Bard, an analyst with Renaissance Capital's IPO Plus Aftermarket Fund expects the offering to do very well once it hits the market because of its "really unique product", and the strength of Goldman Sachs as its lead underwriter. "The IPO market is pretty strong, at least for the time being," added Bard. "So I think it'll do well."