To: changedmyname who wrote (85422 ) 7/20/1999 9:25:00 AM From: changedmyname Read Replies (2) | Respond to of 119973
as mentioned yesterday, in WFHC (11% owned by JNJ) for coverage on Monday and rumours of takeover by IVIL that have been making the rounds. Found this on their sites:womenfirst.com (the online pharmacy too)aswechange.com San Diego, CA - March 9, 1999 - As We Change®, a national mail-order catalog and Internet retailer focused on the "baby boom" generation of women preparing for and experiencing the physical and emotional changes of midlife, announced today theformation of a marketing relationship with iVillage.com: THE WOMEN'S NETWORK, the leading online destination for women. As We Change will be featured throughout the community-oriented iVillage network as a resource to the age 40+ woman seeking solution-oriented lifestyle and personal-care products, including products that address natural hormone balancing, exercise apparel designed for the midlife body, lingerie that helps with hot flashes, health-promoting skin care, and more. As We Change will also have a presence on the iVillage network in the newly revised "Menopause" section of iVillage.com's health channel. "Traditionally, Internet marketing has targeted young male users. Through this marketing relationship, we expect to directly reach age 40+ women, a group that comprises one of the fastest growing demographics on the Internet today. As We Change reaches midlife women with our catalog, and now our Internet site. We believe our expertise in providing product solutions and information to midlife women will help iVillage to achieve its goal of serving women of all ages," noted Julie Martin, co-founder of As We Change. About As We Change The San Diego-based As We Change catalog was founded in 1996 by three midlife women, Dale Steele, Nancy Casey, and Julie Martin. The catalog was created as a convenient, private resource for the 40-50 million American women who will pass through their midlife transition over the next decade. With an annual U.S. circulation of about 4 million, the quarterly catalog offers a broad array of self-care products including nutritional and herbal supplements, exercise clothing and accessories, skin care and personal care products. Customers may call toll free 1-800-203-5585 to request a catalog or order products. The company launched its Internet site, www.aswechange.com in November 1998 as an extension of its goal to offer women privacy and convenience in shopping. As We Change is a wholly-owned subsidiary of San Diego-based Women First HealthCare, Inc., a specialty health care company dedicated to improving the health of midlife women through its pharmaceutical and self-care products, consumer and clinician educational programs and support systems. ----- markets gapping down at the open, so hopefully some strength will come in and push the stock back up and break out of its all-time high of 14 5/8 today. Jason