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AT&T Boss Expects Net Access Victory Chairman believes policy should be set at the national level
Deborah Solomon, Chronicle Staff Writer
Monday, July 19, 1999
On a recent visit to San Francisco, C. Michael Armstrong, the chairman of AT&T, seemed remarkably calm about a controversial issue that's pitted his company against America Online in a nasty and public fight.
Last month, a federal judge in Portland, Ore., ordered AT&T to open its cable lines to competitors in that city so others could offer high-speed Internet access over AT&T's lines. AOL, along with other Internet service providers, is a vocal proponent of ''open access'' which would allow the giant service to give its customers a superfast on-ramp to AOL's content and the Internet.
But Armstrong, the visionary leader of what will soon be the nation's largest cable operator, is unfazed.
''I'm not concerned this ruling will stand,'' Armstrong said. ''It's against the law, it's against any rational behavior and it's against the contract we have with the city of Portland.''
In an interview with The Chronicle, Armstrong said individual cities should not be allowed to impose ''open access'' because it will lead to chaos across the country.
AT&T has appealed the federal judge's decision, which allows Portland to force AT&T to share its cable lines with other companies that want to offer high-speed Internet access to consumers. Various communities, including San Francisco, are considering mirroring Portland and adopting an open access clause. On Tuesday, Florida's Broward County became the second community in the United States to impose open access on AT&T.
Armstrong, whose company is fighting open access in San Francisco and across the nation, said any policy should be set on a national, not local, level.
''If cable policy is defined at the munici-
pal level, the result of that would be chaos in this country,'' Armstrong said.
Maintaining exclusive ownership of the cable lines AT&T got when it bought Tele-Communications last year is important to Armstrong, who is trying to build a complete communications company. With TCI, AT&T serves 17 million cable customers. The company's recent purchase of MediaOne, which has 8 million customers, will give AT&T potential control of about 35 to 40 percent of the U.S. cable TV market.
While AT&T is best known for long-distance service, the company is moving into a variety of telecommunications arenas, such as local phone, high-speed Internet access and digital TV.
Having sole ownership of those cable pipes will help AT&T in its plans to offer packages of telecommunications services at discounted prices. So far, AT&T is the only major player that's able to offer local phone, long-distance, cable TV, Internet and wireless service to customers. That gives it a competitive edge -- one that AT&T is not willing to let go of easily.
The company is currently conducting trials of local phone service in Fremont, using TCI's cable TV lines instead of traditional phone wires to transmit calls. And it already offers ExciteAtHome cable Internet service in dozens of communities across the country.
The cable telephone trial will expand to about 10 communities over the next two years and should be rolled out on a wider scale by 2001.
Getting local phone service to customers through cable is one of the primary reasons AT&T bought TCI for $48 billion last year. So far, Armstrong said, response to the cable telephone service in Fremont has been positive.
''Our response rate, where we call up a consumer and they say 'yes' to a service, is three to five times the telemarketing rate we've ever experienced anywhere else,'' Armstrong said.
But in addition to voice, AT&T wants to use TCI's pipes for services like high-speed Internet access and interactive TV.
''God did not say to AT&T, 'Voice is your destiny,' '' Armstrong said. In fact, Armstrong predicts that voice will decline as AT&T's main area of operations. While voice service accounts for 75 percent of AT&T's business now, Armstrong said that amount will fall to less than one-third of the company's business within five years.
But this change will not come quickly or cheaply.
In addition to the money AT&T spent on TCI, it is also paying $58 billion for the MediaOne cable company. Armstrong said AT&T will also spend billions upgrading the cable networks across the country.
That should bode well for the Bay Area, especially San Francisco, which has an older TCI system.
By the end of this year, Armstrong said, 60 percent of TCI's plants will be upgraded, and 80 to 85 percent will be upgraded by the end of 2000.
''I believe both people here in San Francisco and other AT&T territories are going to see an appreciable improvement in service,'' he said.
But he admits there will be a lag time between perception and reality. TCI's reputation for inferior service will take time to repair, he said.
''We still have a ways to go with the perception of the old TCI television service,'' Armstrong said.
Still, Armstrong remains convinced that AT&T customers will soon be clamoring for all the company's services -- especially high- speed Internet access.
''Cable permits consumers to go faster and pay less and be online all the time. I don't believe it's going to be that tough a sell once we get the infrastructure in place,'' Armstrong said.
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07/05/1999 - Debate Swirls Over How Consumers Access Internet.
06/13/1999 - Cable on front line of broadband war .
03/05/1999 - S.F. Attorney in D.C. Pushing Net Access.
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