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Technology Stocks : MySoftware (MYSW) -- Ignore unavailable to you. Want to Upgrade?

To: Enam Luf who wrote (128)	7/21/1999 7:23:00 AM
From: Roy F	Respond to of 139

MySoftware Company Extends Reach to Apple's More Than One Million Small Business Macintosh Users Strategic Alliance Spurs Development of Four New Macintosh Products July 21, 1999 07:03 AM PALO ALTO, Calif., July 21 /PRNewswire/ -- MySoftware Company(TM) MYSW , a leader in Internet direct marketing services and software, is developing four popular direct marketing products for small business Macintosh users as part of its continuing support of the Macintosh platform. The MySoftware Macintosh products will to be announced today at MacWorld New York. MySoftware will be exhibiting in the Small Business Pavilion, where MySoftware will also be showcasing the Macintosh-compatible MyProspects.com(TM) customer lead generation Internet service. MySoftware will develop Macintosh versions of four of its popular, award-winning products for small businesses: MyInvoices(TM), MyLabels(TM), MyMailList(TM), and MyDataBase(TM). The products are expected to ship in the third quarter of 1999. Apple Computer will actively market MyProspects.com and the new Macintosh products to their small business Macintosh users. In addition to on-line marketing exposure, Apple will promote MySoftware's Macintosh products and services in Apple's regularly distributed E-News letter, and highlight MyProspects.com in the Software Update section of Apple Hot News, located at www.apple/hotnews.com. "Small businesses depend on the power and reliability of the Power Macintosh G3 and the iMac," said Clent Richardson, Apple's vice president of worldwide developer relations. "Apple is pleased to welcome the new suite of MySoftware products reinforcing the viable business opportunities for developers to cater to small business customers." "Apple has long been a leader in putting great technology at the fingertips of the small business market," said Susan Andrews, director of channel marketing for MySoftware. "Together, we bring a revolutionary system combining direct marketing software with Internet services to help small business Macintosh users find qualified customer leads and ultimately grow their businesses. We are excited to be extending our offering to Apple's growing customer base of small business professionals." About MySoftware Company MySoftware Company(TM), the 9th best performer on all U.S. capital markets in 1998 according to The Wall Street Journal and Barrons, combines powerful software with effective, affordable Internet and annuities solutions to easily turn any PC into a direct marketing powerhouse. MySoftware's Internet services are dedicated to helping businesses find new customers (www.MyProspects.com) and to grow their businesses using the Internet (www.MyeProspects.com and www.GrowMyBusiness.com). MySoftware actively works with some of the world's best-known companies to provide Internet direct marketing solutions for their small business customers. More information on MySoftware and its alliances and products is available at www.MySoftware.com. SOURCE MySoftware Company

To: Enam Luf who wrote (128)	7/22/1999 6:06:00 PM
From: Roy F	Read Replies (1) \| Respond to of 139

MySoftware Company Announces Fifth Record Quarter Under Current Management Q2 1999 Gross Revenue Up 40% Over Record Q2 1998 Level Operating Income At Record Level July 22, 1999 04:51 PM PALO ALTO, Calif., July 22 /PRNewswire/ -- MySoftware Company(TM) MYSW , a leader in e-marketing solutions, today announced results for the three-month period ended June 30, 1999. The announcement marks the fifth record-setting quarter since the current management team took over in Q1 of 1998 and the third consecutive record revenue quarter. For the three months ended June 30, 1999, MySoftware's revenues increased more than 40 percent to $4.9 million from $3.5 million in the same quarter last year. For the second quarter 1999, MySoftware reported a net income of $306,000, or $.06 per share, compared to a net income of $81,000, or $.02 per share a year ago. The increase in revenues was due primarily to the continued success of the Company's direct marketing products and services in the direct sales, Original Equipment Manufacturers (OEM), and retail channels. The Company was also very pleased with the revenues to date generated by its Internet Services Group, for which MyProspects.com is the primary product offering. The Company had $5.5 million in cash and cash equivalents and working capital of $5.6 million as of June 30, 1999, up from $4.7 million and $5.1 million, respectively, at the end of Q2 1999. MySoftware has no debt. "The performance of the business continues to improve. Revenues are up across the board, as are profits and cash flow," said Gregory Slayton, president and CEO. "In addition, by signing important new partnerships with great partners such as Concentric Network, Stamps.com and Symantec Corporation, we believe that the Company is positioned for continued rapid growth. "On the Internet side of the business, we see the potential for strong growth. We believe that the combination of MarketHome and MySoftware's e-Marketing products, services and customer base will make us one the leaders -- by revenues or customers - in the e-marketing industry, one of the fastest growing Internet segments today. In fact, Tara Long of C.E. Unterberg, Towbin projects that the e-marketing industry will reach $31 billion by 2002. The MarketHome acquisition is expected to be completed during the third quarter subject to satisfaction of closing conditions." "The synergy between the two companies is already evident: we are delighted to note the MarketHome announcement today of its 50th world class client, Brooks Brothers. MarketHome's client base now includes many of the largest and most respected brands in the world, including L.L. Bean, Coach, the NBA, Hanes Direct, Boise Cascade and Orvis, to name just a few." Slayton concluded: "We are strategically positioning the Company to take advantage of the huge growth in the e-Marketing industry. We expect MySoftware's revenues to far exceed that of other industry leaders such as Message Media, Critical Path, Net Perceptions and Mail.com this calendar year. We also expect the MarketHome acquisition to dramatically increase MySoftware's e-Marketing growth rate over the foreseeable future." "With our My eProspects.com service and the acquisition of MarketHome, we believe that the combined Company will offer one of the industry's best solutions for companies that want to get highly targeted prospects to their web sites and then build profitable, one-to-one relationships with them. With 50+ world-class clients, a rapidly growing revenue base and the leading opt-in e-prospecting and e-mail campaign management systems available today, we believe the two companies, once combined, are on track to become the leader in the rapidly growing opt-in e-mail marketing services space by the year 2002." About MySoftware Company