Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Microcap & Penny Stocks : Globalstar Telecommunications Limited GSAT -- Ignore unavailable to you. Want to Upgrade?

To: Jeff Vayda who wrote (5876)	7/20/1999 6:47:00 PM
From: Drew Williams	Read Replies (1) \| Respond to of 29987

I thought it was the manufacturing that would start 90 days before rollout, not the advertising. Frankly, I am not a big fan of most media advertising, as it is rarely focused enough. Iridium wasted millions putting ads in magazines. As John Wanamaker (Philadelphia department store magnate) once said, "I know 50% of my advertising is wasted. The only problem is I don't know which 50%." When very targeted direct mail programs are considered successful if they get a 1-2% response, that tells me the real advertising waste percentage is probably closer to 99%. There has gotta be a better way.