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To: Clint E. who wrote (22216)7/21/1999 9:21:00 PM
From: Clint E.  Respond to of 69854
 
America Online's 4th-Quarter Profit Rises as Memberships, Advertising Soar
By Aimee Picchi

AOL 4th-Qtr Profit Rises as Membership, Ads Surge (Update2)
(Adds details, company comment in 6th, 11th-16th
paragraphs.)

Dulles, Virginia, July 21 (Bloomberg) -- America Online
Inc., the world's largest Internet service, said its fiscal
fourth-quarter profit more than doubled as it signed up 755,000
new subscribers and advertising revenue surged.

AOL earned $156 million, or 13 cents a share, in the quarter
ended June 30, compared with a pro-forma profit of $58 million,
or 5 cents, a year ago. Revenue jumped 46 percent to $1.38
billion from $943 million.

America Online is outpacing its rivals in the fight for new
subscribers, even with a slowdown during the summer, when
consumers spend less time at their computers. The surge in new
members helped AOL boost revenue from advertisers, who want to
sell good and services to its nearly 18 million customers.
''AOL is getting more money from the (advertising) side of
the business, and that bodes well for them,'' said Standard &
Poor's Equity Group analyst Mark Cavallone, who expected AOL to
report about $1.35 billion in revenue. ''You're seeing
advertisers getting attracted to that large subscriber base.''

AOL was expected to earn 11 cents a share, the average
estimate of analysts polled by First Call Corp. Its profit met
the so-called whisper number, the latest unpublished forecast, of
13 cents a share.
''We expect to have another record year coming up,'' said
Chairman Steve Case on a conference call. ''We expect to see very
robust growth in AOL membership. Our other brands are also well
positioned for very strong growth.''

The Dulles, Virginia-based company has signed scores of
large advertising agreements with companies spanning several
years. In February, for example, it said it signed a five-year
agreement, worth as much as $500 million, with Bank One Corp.'s
First USA unit to market credit cards to AOL subscribers.

AOL has sought to increase its revenue from marketing
alliances and electronic commerce since it shifted to a flat-rate
subscription in 1996.

AOL said revenue from advertising and electronic commerce
almost doubled to $306 million from $164 million in the year-
earlier quarter.

Its backlog of advertising and e-commerce revenue rose to
$1.5 billion from $1.3 billion at the end of the prior quarter.
The backlog represents the revenue that AOL expects to record in
future quarters from its multiyear agreements.

Time Online

AOL said its members spent an average of 52 minutes each on
its flagship service every day, compared with 44 minutes a day a
year ago. Revenue from its monthly subscription fee was $943
million from $676 million a year earlier. Its CompuServe service
had about 2 million subscribers at the end of the quarter.

America Online's Case said the company is planning to start
more online services in other countries, although he didn't
disclose details. The company had more than 3 million
international subscribers at the end of the quarter.

AOL said earlier this week that it's starting a free
Internet service in the U.K. to compete with Dixons Group Plc's
Freeserve, which leapfrogged AOL to steal the No. 1 spot in the
U.K. in three months of running.
''If someone can make money in a market segment, we should
be able to make more money,'' said AOL President Bob Pittman on
the conference call. ''We didn't pioneer service (the free ISP
service) in the U.K., but we figured out a good way for us to
jump into the market.''

The free Internet access model works in Britain because the
phone companies share revenue from per-minute charges with the
ISP. Consumers in the U.K. end up paying the company for their
monthly per-minute Internet use, while users in the U.S. pay
their Internet service a flat-rate monthly fee.

America Online doesn't expect to create a free ISP service
in the U.S.
''We don't think a free ISP in the U.S. is likely to be
successful,'' Case said.

Including $15 million in acquisition costs, AOL said its net
income was $160 million, or 13 cents a share, for the fiscal
fourth quarter.

For the fiscal year ended June 30, the company had net
income of $762 million, or 60 cents a share. That compares with a
loss of $74 million, or 8 cents a share, for its prior fiscal
year. Revenue rose 54 percent to $4.78 billion from $3.1 billion.

The full-year and fiscal 1998 pro-forma results are stated
as if AOL's $10.2 billion acquisition of Netscape Communications
Corp. in March had been completed before those periods.

AOL shares today rose 1 7/8 to 115 1/16. The company
released its earnings report after the close of regular U.S.
trading. In trading after the close of U.S. markets, AOL shares
rose as high as 117.

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