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Microcap & Penny Stocks : Globalstar Telecommunications Limited GSAT -- Ignore unavailable to you. Want to Upgrade?


To: CMon who wrote (5896)7/21/1999 10:16:00 AM
From: djane  Read Replies (3) | Respond to of 29987
 
Global roaming - the Buck Rogers bust
[Tero is the same loser and GSM propagandist who waged war against QCOM and CDMA for years and would have kept you out of the Q* run from $60 to $320. Have to admit, though, that I enjoy his writing style and strong opinions (even if wrong), djane]

debry.com

The view from Finland

Global roaming - the Buck Rogers bust

By Tero Kuittinen, Guest Columnist
Last Update: 8:30 AM MT July 20, 1999

Winter War 1999

The recent near-hysterical hyping of satellite phone systems exists in a curious
vacuum. There seems to be an assumption that buying a 350-gram satellite
handset with an 8-hour satellite stand-by time and paying 1200-1500 dollars
for the privilege is the only way to get decent international roaming. This
overlooks some obvious facts: most of the business and leisure travel from US
flows to Europe, Australia, South Africa, Israel, North Africa, China and other
GSM markets. Most of the travelers spend their time abroad in areas already
covered by land-based digital mobile networks. Most of the target customers
for global roaming only travel outside of USA a couple of times a year -
meaning that a handset that can handle foreign standards but still function as a
replacement for a normal mobile phone would be an optimal solution. Let's not
even talk about Europe - GSM cover over European, North African and
Middle Eastern travel destinations is so seemless it's not surprising the massive
Iridium ad campaign never even registered in EU markets.

A handset weighing about four ounces and setting you back by 200-300
bucks can reasonably be expected to appeal to millions of consumers in USA,
Europe and Asia. Especially if it offers ten times longer stand-by time than
satellite models. AT&T has commissioned TDMA-GSM handsets; CDMA
operators have to come out with models offering GSM roaming, even if it
takes them longer. But technologically, bundling American GSM-1900 with
GSM-900 used in 130 countries around the world is far easier - and the first
models are already in the shops. Next winter will pit the land-based
worldphones directly against the exorbitantly priced satellite mammoths.

The satellite phones are not exactly getting a running start from the
manufacturers; all Iridium models were delayed and the word in Stockholm is
that Ericsson's Globalstar model is running ruinously late. June 22 press release
put it this way: "Ericsson expects to launch the R290 series in limited quantities
at the end of 1999 and in volume in the beginning of 2000." Seasoned
Ericsson-speak veterans have no trouble translating this into a badly botched
Christmas season for a product that was supposed to launch Globalstar in
GSM markets this autumn. There won't be another Christmas season for this
puppy; the specs are bad enough for 1999, let alone for the next millennium.
Note the cute gimmick in the press release: it stresses the 350 gram weight,
because that undercuts Iridium models... but the hair-raising Globalstar
stand-by time is cloaked in a brooding, Bergmanian silence.

Comparing the target consumers groups of satellite phones and land-based
multi-mode phones is instructive. Satellite phones are the best option for
people who go abroad to visit inaccessible, sparsely populated areas like
glaciers and uninhabited desert islands. Worldphones bundling several digital
standards are the best option for people visiting cities and villages with more
than 2'000 inhabitants. It's not an overwhelming challenge to draw conclusions
about the sales potential of these two alternatives.

Critical Christmas mass?

It's hard to evaluate the future success of GSM operators without assessing
the technological progress of GSM handsets. A reference point: the new US
version of Ericsson's T28 is expected to pack both American and European
GSM bands, internal vibrating alarm, predictive text input and voice dialing
into one handset. Here's a kick in the head - it's a three-ounce handset. Not
thirteen, which would be the weight of a similar handset trying to offer same
features by using some other approach than GSM-900/1900. Miniaturization
is the Social Security of the mobile handset market. Touch it and die. We are
going to see several 10-12 ounce models in the US market trying to convince
consumers to ditch their small, nifty mobile handsets in order to achieve global
roaming or internet access. Next winter's introduction of GSM models offering
similar benefits for minimum sacrifices in portability, weight and price should
make for a compelling spectacle. Among main contenders are Motorola's
tri-mode GSM handsets packing all existing GSM bands into a 110-gram
handset with an eye-popping stand-by time.

US operators have not been keen to capitalize on global roaming yet. The
critical mass achieved by the new GSM merger changes that - Voicestream is
on track to reach 2 million subscribers next winter even if it doesn't gobble up
Aerial or some other minnow in the meanwhile. Next winter looks likely to
become the big test for the consumer appeal of global roaming. The first
substantial ad campaign in Europe for roaming in USA has just begun in the
wake of the Voicestream merger. The first mainstream GSM-900/1900
models are now hitting the market after the tentative initial models from Bosch
and Ericsson, which suffered from lack of decent operator support. Since
then, a rapid increase in international roaming agreements has changed the
market situation drastically. Perhaps the key feature in the Voicestream merger
lay in the 950 million dollar investment Hutchison made in the company,
boosting their stake to 30%. Hutchison already owns a serious chunk of
Orange, which is perhaps the premium mobile operator brand from a global
perspective - Orange is expected to extend their current roaming agreements
to 200 operators in 100 markets by next Christmas.

Gaining more access to Hutchison expertise and capital may finally whip the
current confused patchwork of US roaming agreements into shape. And that's
the goal of Hutchison, of course - they have now built stakes in a formidable
array of European and Asian operators and want to finish their global footprint
with the crucial North American component. Hutchison possesses exactly the
kind of experience in handling global roaming and selling advanced data
features to consumers that is currently lacking in the North American market.
Pushing roaming rates under one dollar should be doable by next spring -
especially now that this will present a golden opportunity to stick a fork in the
satellite phone industry.

Orbital decay

There may be a market for satellite phones: people hunting for ancient artifacts
in the jungles of Bolivia or seeking spiritual insights in the deserts of Outer
Mongolia. Whether satellite phone companies can reach 5-10 million of these
kooks within five years (as the wildest projections predict) seems highly
questionable. And whether the average Indiana Jones will cherish the
experience of recharging his phone three times a day in the middle of
Amazonas is another fascinating topic. Now that the earlier dream scenario of
Iridium phones retailing for around 3'000 dollars and Globalstar offering 1'000
dollar models for the budget crowd has been scrapped the companies face a
strange situation. The high-end player is offering 65% discounting in a bid to
avoid bankruptcy - and Globalstar, which was supposed to undercut Iridium
ends up with initial phone prices that offer no price advantage over Iridium -
even though the stand-by times of Globalstar handsets are much worse. I
expect the pricing plans to change as these companies scramble in search of a
viable customer base. But even a hysterical discount slapfight won't bring the
price/performance ratios of these models anywhere near the ratios of
worldphones hooked on land-based mobile networks.

If they avoid bankruptcy for the next 12 months or so, the next big headache
for satellite phone firms is going to be the lack of data and other advanced
features worldphones can offer on top of the roaming possibilities. The bold
claim that satellite phones are not in direct competition with mobile phones is
an absurd prevarication of über-Clintonian dimensions - after the consumers
have been conditioned to demand advanced features and compact size at low
prices there's no turning back. People who buy a futuristic satellite gadget and
wake up with a phone that offers the size and the stand-by time identical to a
1991 analog museum piece are not likely to suffer future shock.

The world moved on while the satellite phone consortia were absorbed in their
decade-spanning quest for developing global communication devices. The
global footprint and technological sophistication of land-based digital mobile
standards are now way ahead where they were projected to be when Iridium
and Globalstar were conceived. The straw man satellite phones were designed
to battle was an expensive, heavy mobile phone that only works in urban
areas. Nowadays even Inuit reindeer herders in the arctic wastelands of
Lappland are packing pocket-size mobile handsets - and the areas *not*
covered by some network are shrinking every day. One of the biggest
spectacles of next winter will probably be watching the 1990-vintage business
plans of satellite phone companies collide with the reality of the modern mobile
markets<TK>.

I appreciate any feedback and try to address issues you raise on the
Q&A page.

Tero Kuittinen

Tpkuitti@operoni.helsinki.fi

Tero Kuittinen is a Finnish-based writer with a passion for telecom
stocks. The opinions expressed are his own and should not be construed
as investment advice. Readers should assume that both Mr. Kuittinen
and associates of DeBry.com have positions in some or all of the
securities mentioned, and may change their opinions and positions at any
time.