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Non-Tech : OAKLEY- NYSE:OO -- Ignore unavailable to you. Want to Upgrade?

To: JeffreyP who wrote (1348)	7/22/1999 5:05:00 PM
From: kinkblot	Respond to of 1383

The slant of the earnings release seems overly negative, but Schmidt may want to put everything on the table, to eliminate uncertainty. I assume he had a hand in it, since it seems so different from their previous releases. He was appointed CEO just 3 months ago, so he's still like a new coach sizing up a ball club; first determine the weaknesses of the team and then start working to eliminate them. For example, he said at the annual meeting that an advertising firm would be hired to help in exploiting the full value of the Oakley brand. He knows what he's doing - as VP of Sports Marketing at Gatorade he signed deals with the NFL, NASCAR and the NBA. The talk about cost management indicates a defensive strategy for the short term rather than any problem in that area, imo. Of course, Jannard is still the "go-to" guy.