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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?

To: Rande Is who wrote (9941)	7/21/1999 12:59:00 PM
From: Frog 99	Respond to of 57584

Daily Variety Link with BDE mention dailynews.yahoo.com

To: Rande Is who wrote (9941)	7/21/1999 5:04:00 PM
From: John Miz	Read Replies (1) \| Respond to of 57584

BDE and FOX...A little more detail than I have seen elsewhere... 07/21/1999 Daily Variety Page 8 Copyright 1999 Variety, Inc. HOLLYWOOD --- Cabler Fox Kids Network said Tuesday it will begin broadcasting multipath movies created by Internet programmer Brilliant Digital Entertainment Inc. on its popular Web site, beginning this fall. As part of the deal, the cabler will begin its slate of 3-D animated Webisodes based on Bantam Double Day Dell's "Choose Your Own Nightmare" children's book series, in which readers determine the direction of the plot. A new Webisode will be featured every month, beginning in September, with "How I Became a Freak," "The Curse of the Mummy," "Halloween Party" and "Night of the Werewolf." Individual Webisodes, produced by Brilliant, will be five to seven minutes each. Entire series will be 15 minutes long. Revs split Fox Kids and Brilliant will split ad revenues collected through sponsorship deals. "It's really a great fit," said John P. Roberts, veep of new media for Fox Family Worldwide. "Kids are savvy. They know what they like to do, and we think we know what kids want to do. They want to interact. They have to be able to play with it and touch it." Tough rivals The deal helps attract more eyeballs to Fox Kids' Website, which already competes with kid-friendly sites from Disney, Nickelodeon and the Cartoon Network. The site already attracts 7 million hits per month from kids ages 6-12. If the episodes are successful, Fox Kids said it plans to begin creating original multipath programming using Brilliant's technology. Brilliant has already produced Webisodes based on Superman and "Ace Ventura: Pet Detective" that are available on its own Website (www.multitaskmovies.com).