To: Mohan Marette who wrote (346 ) 7/21/1999 8:23:00 PM From: LABMAN Read Replies (1) | Respond to of 504
asian flock to online commerce Asians flock to online commerce By NIC HOPKINS 22jul99 ASIA'S online population is swelling at a compound rate of 40 per cent a year and will hit 64 million by 2003, a study by global investment bankers Goldman Sachs has shown. The bank's Hong Kong-based research division yesterday released the GS Asia Web study, which predicts the value of e-commerce in the region will explode from $US700 million ($1.08 billion) in 1998 to about $US32 billion in 2003. At the same time, advertising sales are expected to reach $US1.5 billion by 2001, with the likely dominant markets to be China, Taiwan, Australia and South Korea. The report says that at the end of 1998 there were 15 million Internet users in Asia. That number is expected to grow at more than twice the rate of the US market in the next four years. It suggests television may become the most favoured access device of choice in Asia where there are more than 110 million subscribers. Countries such as Hong Kong and Singapore are focusing on high-speed cable networks as the preferred infrastructure for the Internet. The GS Asia Web study is the first by Goldman Sachs relating to the Internet market in Asia. Among its conclusions was that investors in Asia had three ways of "riding the Internet wave": by investing in telecommunications companies with Internet arms, such as SK Telecom, Korea Telecom and Telstra; through companies with "embedded" Internet assets; and through pure Internet plays, such as Australia's LibertyOne and ecorp, and through Pacific Internet and the recently listed China.com. The report also says that by 2003, more than 70 per cent of all Internet users in the region will be located in China, South Korea, India and Australia. Through the next 12 months, Goldman Sachs Investor Research Internet says service providers will offer the best revenue generation potential. Over a longer term, that will be superseded as an income driver by advertising and e-commerce. The report says the Asian Internet market lags the US by about two to three years, but that the gap is rapidly closing. A factor helping regional companies to pick up speed is that many US companies are realising the potential value of the Asian market and seeking alliances. However, the issue of valuation continues to vex analysts. Goldman Sachs researchers suggest the price to sales model is still the most popular method but that other benchmarks are emerging. A recent report by Deutsche Bank analyst Alan Murray introduced the concept of "virtual value", which is the value investors are prepared to pay for a company minus its fundamental value. Meanwhile, APT Strategies managing director Marc Phillips has argued that traditional valuations fail to acknowledge the value of the most important assets of an Internet company, its customers. lm