To: John Wright who wrote (105 ) 7/22/1999 8:18:00 AM From: yogi bare Respond to of 129
News Release just out... Yogi.... Wednesday July 21, 3:02 pm Eastern Time Company Press Release Delicious Alternative Desserts Ltd. Brings Ben & Jerry's(R) Flavour Euphoria To Western Canada TORONTO, ONTARIO--Robert C. Harrison, President & C.E.O. of Delicious Alternative Desserts Ltd. (DAD) today announced that two more major retailers in Western Canada will be carrying Ben & Jerry's super premium ice cream and frozen yogurt. Canada Safeway with 210 stores and Sobeys West with 161 IGA stores will offer consumers an exciting variety of Ben & Jerry's flavours in 500 ml tubs. Canada Safeway and IGA (Sobeys West) join Overwaitea, Thrifty Foods, and H.Y. Louie in expanding the distribution base for DAD's products in Western Canada. DAD is a Canadian public company trading under the stock symbol ''DD'' on The Alberta Stock Exchange. DAD manufactures under licence and distributes a prestigious portfolio of licensed brands including Ben & Jerry's® super premium ice cream and frozen yogurt, Cadbury(TM) brand ice creams, Weight Watchers(TM) ice milks and novelties, Mr. Cookie Face(TM) ice cream sandwiches and Stoney Creek® brand ice creams. Vermont-based Ben & Jerry's Homemade, Inc. produces a wide variety of super premium ice cream, ice cream novelties, low fat ice cream, low fat yogurt, and sorbet using Vermont dairy products and high quality, all natural ingredients. The company is committed to using milk and cream that have not been treated with the synthetic hormone rBGH. Ben & Jerry's® products are distributed nationwide in the United States and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's® scoop shops, restaurants and other venues. Ben & Jerry's Homemade, Inc. operates its business on a three-part mission statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's Homemade, Inc. gives 7.5 percent of its pre-tax profits back to the community through corporate philanthropy that is primarily employee-led. Contact: Delicious Alternative Desserts Ltd. Mr. David Murray Chairman (416) 374-6744 or Delicious Alternative Desserts Ltd. Mr. Robert Harrison President & C.E.O. (905) 662-4934