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To: Jan Crawley who wrote (68654)7/22/1999 4:37:00 PM
From: Glenn D. Rudolph  Respond to of 164684
 
UK funds click on Freeserve, but plan short stay
By Andrew Priest
LONDON, July 22 (Reuters) - Strong institutional investor
demand and a scarcity of stock will ensure a hefty premium for
Freeserve when it debuts on Monday, but big funds are targeting
short-term gains, fund managers said on Thursday.
Britain's biggest electrical retailer Dixons <DXNS.L> is
selling off just one-fifth of its no-subscription Internet
service provider for 130 to 150 pence a share, giving a pool of
just 229 million pounds to 264 million pounds of stock supply.
Fund managers said Freeserve IPO roadshows had attracted
strong interest from specialist investors as well as major
institutions and the issue looked to be well supported by large
funds as well as retail investors.
"Demand among fund managers is likely to be very high. There
is a fear and greed mentality in this issue as the free float is
so small and it is split between London and New York," said
Chris Bell, fund manager of Framlington Group's NetNet fund
which invests in Internet stocks.
But most big investors contacted by Reuters said they
planned to be short-term holders of the stock.
"Freeserve's time window is running out and that will be a
big issue for funds after the initial euphoria has died down,"
said the head of technology investment at a major London
investment firm who said he planned to subscribe before Friday's
institutional deadline.
Institutional investors said their appetite for Freeserve
was partly motivated by a desire to ensure continued strong
performance in Dixons shares, which have more than doubled since
Freeserve's launch last September.
Dixons, with a market capitalisation of 5.7 billion pounds,
plays a bigger part in most funds' portfolio performance, fund
managers said.
"It's basically a play on Dixons. Clearly there's some
pretty big holders of Dixons out there and they can simply drive
the Freeserve price to help the Dixons share price," said one
fund manager at a major London-based investment firm.
The shortage of Freeserve stock means most large fund
managers will receive only a tiny allocation, virtually
meaningless in multi-billion pound portfolios, said one
institutional investor who said he planned to subscribe to the
issue.
"It's clearly going to go quite well but the success is just
a supply issue. If it had been a billion pound issue it would
have been as flat as a pancake," he said.
A growing recognition among institutional investors that a
portion of their assets must be invested in Internet businesses
has sent shares in the handful of British technology, media and
service sector companies which have connected businesses soaring
this year.
But there will be better opportunities to buy good Internet
companies in coming months, said the head of technology
investment.
"Freeserve is the kind of company you would expect to be
listed at the end of the run in Internet stocks not at the
beginning. You would expect the quality ones to come first," he
said.
Although Internet usage has ballooned across the United
States and is increasing in Britain and continental Europe, many
investors question the ability of Internet companies to produce
the level of profits that rapidly rising share valuations
demand.
Freeserve, launched last September, swiftly became the UK's
top online firm by scrapping the subscription fee for Internet
connection. It relies on a share of connection charges, plus
e-commerce and advertising, generating revenues of 2.73 million
pounds to May and making a net loss of 1.04 million.
Although still the UK market leader with 1.3 million users,
Freeserve now faces rivalry from 70 to 100 "free" competitors,
including America Online <AOL.N> which has 20 million
subscribers worldwide.
Framlington's Bell said Freeserve had the potential to
produce long term success if it made the transition from being a
free Internet entry point to an integrated portal site, able to
benef...