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To: Captain Jack who wrote (2146)7/27/1999 8:53:00 AM
From: leigh aulper  Read Replies (1) | Respond to of 2365
 
SmithKline Beecham Selects NewsEdge For Global News Integration

LONDON--(BUSINESS WIRE)--July 27, 1999--NewsEdge Corporation (NASDAQ:NEWZ) announced today that SmithKline Beecham (SB), one of the world's leading pharmaceutical companies, has selected NewsEdge as its major global integrator for news.

SB has selected NewsEdge Insight(TM) to integrate and deliver news for over 1,000 SB professionals around the world. NewsEdge Insight provides concise, relevant briefings from over 1,500 NewsEdge Review(TM) topics along with real-time news wires and cover-to-cover publications drawn from a worldwide selection of authoritative sources.

"NewsEdge is the established leader for news applications and integration solutions," said Sue Ward, Associate Director within the Pharmaceutical R&D Information Management group. "NewsEdge enables us to provide a highly tailored, focused news solution that fits easily into our users' daily work habits, making it a valuable and effective tool."

"SmithKline Beecham, as a truly global company with employees in over 100 countries marketing more than 400 branded products, must manage news and information relevant to all of its worldwide markets," said Jon McNerney, Managing Director and Vice President, International, NewsEdge Corporation. "NewsEdge provides the combination of real-time news and NewsEdge Review topics that enable their professionals worldwide to easily get the news they need to be effective without being overwhelmed. We are pleased SB has selected NewsEdge for global news integration."

Using a unique combination of technology and human review, NewsEdge Review topics highlight the most important industry-specific, general business, and company news organized into highly targeted topic areas. NewsEdge reviews thousands of news items from its broad array of content sources, finds the most insightful and relevant, eliminates the redundant, prioritizes the ones that add the most value, then delivers them to the desktop in a number of customizable formats.