Netscape Launches Enhanced China Netcenter With New Localized Content And Services Integrated With First Netscape Chinese Language Browser
Simplified Site Design and Browser Integration Offer Chinese Consumers Unmatched Convenience and Accessibility to Latest Internet Content and Services
July 22, 1999 08:34 AM
MOUNTAIN VIEW, Calif., July 22 /PRNewswire/ -- As part of its ongoing effort to deliver the broadest choice of Internet content and services around the world, Netscape(R) Communications, a subsidiary of America Online Inc. AOL , today announced the availability of its enhanced Chinese Netcenter Internet portals. Netscape launched two Chinese portals: one for mainland China in simplified Chinese and the other for Taiwan and Hong Kong in traditional Chinese -- offering new localized content, an intuitive user interface and search services easily accessible from the first Chinese browser developed and supported by Netscape. With this announcement, Netscape reinforces its position as a leading provider of global Internet-based consumer services that make navigating the Web faster and more convenient.
"Netscape is well positioned to work with local partners to share in the growth of the Internet in China," said Linda Lawrence, vice president of International Netcenter. "The fact that Netscape was the first global portal in China demonstrates our commitment to the development of China's Internet industry. Netscape will deliver highly targeted and powerful Internet tools and services that enable Chinese consumers to take charge of their Internet experience."
Lawrence continued: "Netscape will leverage its experience in building successful online businesses to help its partners create powerful Internet brands and grow audiences by delivering innovative services to new customers on the Internet."
Netscape is working with China Internet Corporation (CIC) to provide new localized content for the China Netcenter portals in the following topical areas: Business, Computing, Entertainment, Finance, News, Shopping, Sports and Travel. New site design enhancements allow consumers to conveniently access this information from the China Netcenter front page -- directing users through user-friendly and intuitive listings of relevant information. Today, the China Netcenter Internet search service is integrated with the first Chinese language browser developed by Netscape.
This announcement follows on the heels of the release of Netscape's first Chinese language Internet browser: Netscape Communicator 4.51 in simplified and traditional Chinese. Now, the approximately four million Chinese consumers with Internet access have a choice of Internet browser and can use Netscape Communicator in their native languages to access the Internet. In addition, Netscape makes the Netscape Communicator source code available to the developer community in China to bolster the growth of the Chinese developer community and to encourage users to participate in the continued development of the Netscape browser software. According to a recent Internet industry* survey, 60 percent of Chinese households with Internet access already use Netscape Communicator. Netscape Communicator 4.51 is also available in 21 additional languages and on more than a half-dozen technology platforms.
China Netcenter is Netscape's leading Chinese portal site that provides users with a home base on the Internet. From China Netcenter, users can navigate the Internet and access a broad range of localized consumer and business content and services. The site includes nine directories and a set of leading-edge services including Netscape Search, Software Download and Universal Member Registration. Netscape is also available in countries throughout the world including: Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Italy, Japan, Korea, Latin America, Netherlands, Spain, Sweden, Taiwan and the United Kingdom.
Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 17 million members, and CompuServe, with approximately 2 million members; several leading Internet brands including ICQ and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; and the Netscape Navigator and Communicator browsers. Through its strategic alliance with Sun Microsystems, the Company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.
Additional information on Netscape is available on the Internet at home.netscape.com, by sending email to info@netscape.com, or by calling corporate sales at 650-937-2555.
NOTE: Netscape, Netscape Navigator, Netscape Certificate Server, Netscape FastTrack Server, Netscape ONE, SuiteSpot, and the Netscape N and Ship's Wheel logos are registered trademarks of Netscape Communications Corporation in the United States and other countries. Other Netscape logos, product names, and service names are also trademarks of Netscape Communications Corporation, which may be registered in other countries. Other product and brand names are trademarks of their respective owners.
* Advanced Forecasting-HuiCong (AFHC): "AFHC's Channel & Consumer Survey and Industry Report: Home-PC Market in China (1998)."
SOURCE Netscape Communications Corporation
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