To: SBHX who wrote (7 ) 1/31/2000 8:45:00 PM From: waitwatchwander Read Replies (1) | Respond to of 13
NTT DoCoMo to Establish Firm for Cellular Music Service January 31, 2000 (TOKYO) -- NTT Mobile Communications Network Inc. (NTT DoCoMo) and Matsushita Communication Industrial Co., Ltd. will jointly establish a company to distribute music via NTT DoCoMo's personal handyphone system (PHS) and cellular phone networks, the firms announced on Jan. 27. The new firm, to be called Air Media Inc., will be set up in early February. It will receive content from record companies and other content owners, and offer a service called Mobile Media Distribution (MMD) using NTT DoCoMo's networks and billing system. According to the two firms, Air Media will begin a free trial service in May, and will launch a commercially based MMD service, using a 64kbps PHS data communications network, in the autumn. It plans to provide the same service via a next-generation mobile telecom system that is based on wideband CDMA (W-CDMA) technology. NTT DoCoMo and other firms plan to put the next-generation mobile telecom system into commercial use in or after the spring of 2001. Air Media will be capitalized at 400 million yen. NTT DoCoMo will own 51 percent of the new venture, and Matsushita, 49 percent. (105.70 yen = US$1) The two companies have yet to decide on the venture's sales target and the size of musical content to be provided through the MMD service. However, they project that the new company can obtain two million subscribers within five years of the MMD service's launch. An outline of Air Media's service announced by the two firms shows that music will be distributed via a 64kbps PHS data communications network developed by Matsushita Communication Industrial. The musical data received via this network will be recorded on an SD Memory Card, a compact recording device installed in a PHS terminal. Two types of PHS terminals are suitable for this service. One of them is capable of receiving music as well as playing back music (photo). The second type only receives data. This type will be used in combination with a portable SD Memory Card player that Matsushita Electric Industrial Co., Ltd. will sell from April. This service will use the EMDLB system that Matsushita Electric Industrial and three U.S. companies -- UMG , BMG and AT&T -- have developed. It provides the type of server for distributing music, a function to protect the music copyright, and a data compression system, among others. (BizTech News Dept.)nikkeibp.asiabiztech.com Hopeful, are you still Scared? nF