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To: OLDTRADER who wrote (137306)7/22/1999 9:39:00 AM
From: Esway  Respond to of 176387
 
ROUND ROCK, Texas, Jul 22, 1999 (BUSINESS WIRE via COMTEX) --

PC Role to Grow in Next Millennium says TechKnow Generation 2000

Now that American consumers have had a taste of what the Internet can
provide, a new nationwide survey sponsored by Dell Computer Corporation
(Nasdaq:DELL), shows that they've developed an all-out craving for a
feast of enhanced online services. They want their Internet; they want
it fast; they want it everywhere.

The TechKnow Generation 2000 survey -- done for Dell, the world's
leading direct computer systems company -- polled 1,001 PC users who
access the Internet at least once a week. It finds the personal
computer and Internet have become an integral part of daily family
life. They can serve as financial planner, entertainer and teacher. And
users eagerly anticipate a wild array of services in the next few
years.

"Consumers see the PC and Internet as one tool, one experience.
Together they've become an indispensable part of daily life," said
Janet Mountain, vice president and general manager of Dell's consumer
division. "Not only do consumers want the Internet to help them with
their daily chores, they want to use it for learning, communicating and
for having fun."

The Future is Now

Already sold on the value and life enhancements afforded by their
computers and the Internet, online families are anxious to handle more
of life's daily chores with the help of technology. From entertainment
concierge to housekeeper to tutor, consumers want the Internet and PC
to offer more.

Half or more of those surveyed want their PCs and the Internet to help
with household chores; including doing laundry (50 percent), watering
house plants and the lawn (50 percent), providing home security (67
percent) and ordering groceries (47 percent).

Consumers also want the 'Net to help them handle certain civic duties
and legal nuisances like renewing their driver's license and license
plates (90 percent), voting in major elections (78 percent), paying
parking or speeding tickets (70 percent), and serving on jury duty (53
percent).

PC is Key to Harvesting the Bounty of the 'Net

Nearly everyone polled (97 percent) agrees that as technology and the
Internet evolve in the next five years, the PC will play an even more
important role in daily life. Seventy-six percent still expect to
access the Web using their PCs, far exceeding other emerging Internet
access options such as the TV (21 percent), wireless phone or pager (17
percent), handheld organizer (13 percent) or household appliances (6
percent). Even if they do use other Internet appliances, nearly 80
percent say their PC will be the primary vehicle for accessing the
Internet.

High-Speed Internet Access Tops Wish List for Millennium Home

High-speed Internet access is "essential" or "important" in their
next millennium home to 77 percent of those surveyed. In fact,
respondents most frequently ranked high-speed Internet access their No.
1 desired (essential) home feature (48 percent), topping an extra
bathroom (44 percent), walk-in closets (42 percent), Jacuzzi (17
percent), or swimming pool (14 percent). Opting for surfing over
sudsing, more people requested Internet access in every room --
including the bathroom -- than considered a spa tub "essential."

Work Out with a Person'Net Trainer

Personal physical fitness training is a lifestyle essential in the
'90s; in the next decade, look for a boom in Internet personal
training. 71 percent are interested in learning how to better utilize
their PCs and the Internet. Nearly 60 percent say they're interested in
a resource, like a personal Internet trainer, to teach them to
integrate their PCs and the Internet to do more interesting and helpful
things.

PC and Internet Enhance Life

Members of the TechKnow Generation recognize and appreciate the value
and help the Internet brings to their daily lives. 87 percent agree
that the Internet has expanded their knowledge of the world outside
their neighborhoods and cities. They believe Internet access helps
children learn at home (86 percent) and 84 percent agree the personal
computer is more vital than ever in the home. Two thirds (67 percent)
think the Internet has helped them enhance relationships with family
and friends.

The TechKnow Generation 2000 survey measured attitudes about computing
as well as current usage of the home PC and Internet and desires for
online activities into the early part of the next millennium.
Sixty-seven percent of TechKnow Generation 2000 households include at
least two adults regularly accessing the Internet; one-third (32
percent) include at least one child under 18who accesses the 'Net
regularly. TechKnow families log onto the Internet an average of 11
times each week. Dell first identified the TechKnow Generation, a
growing group of techno-savvy Americans, in a nationwide poll in 1997.

Ranked No. 78 among the Fortune 500 companies and No. 210 in the
Fortune Global 500, Dell Computer Corporation is the world's leading
direct computer systems company, based on revenues of $19.9 billion for
the past four quarters. Dell designs, manufactures and customizes
products and services to customer requirements and offers an extensive
selection of software and peripherals. Information on Dell and its
products can be obtained through its toll-free number 800/388-8542 or
by accessing the Dell World Wide Web site at www.dell.com.

Survey results based on 1,001 interviews, done between June 14 and June
28 have a sampling error of plus or minus 2-4 percentage points at a 95
percent level of confidence.

TechKnow Generation 2000 - Survey Quick Facts

Internet Becoming Entertainment Destination; PC is the Ticket

-- 69% already are or want to play games online.

-- 69% already do or want to download, store and listen to music on
the Web.

-- 64% are interested in watching live concerts or Broadway shows
via the Internet.

-- 61% look forward to ordering, downloading and watching movies
instead of going to the video store.

-- 50% would download and read books.


Internet Access Tops Jacuzzi -- Even in the Bathroom

-- Members of the TechKnow Generation rate high-speed Internet
access as the No. 1 essential feature in their millennium home
(48%), beating an extra bathroom (44%), walk-in closets (42%) or
a Jacuzzi tub (17%).

-- The most popular room for Internet access is the living room
(38%) but the master bedroom wasn't far behind (31%) -- 20% would
like Internet access in every room in the house, including the
bathroom.