To: OLDTRADER who wrote (137306 ) 7/22/1999 9:39:00 AM From: Esway Respond to of 176387
ROUND ROCK, Texas, Jul 22, 1999 (BUSINESS WIRE via COMTEX) -- PC Role to Grow in Next Millennium says TechKnow Generation 2000 Now that American consumers have had a taste of what the Internet can provide, a new nationwide survey sponsored by Dell Computer Corporation (Nasdaq:DELL), shows that they've developed an all-out craving for a feast of enhanced online services. They want their Internet; they want it fast; they want it everywhere. The TechKnow Generation 2000 survey -- done for Dell, the world's leading direct computer systems company -- polled 1,001 PC users who access the Internet at least once a week. It finds the personal computer and Internet have become an integral part of daily family life. They can serve as financial planner, entertainer and teacher. And users eagerly anticipate a wild array of services in the next few years. "Consumers see the PC and Internet as one tool, one experience. Together they've become an indispensable part of daily life," said Janet Mountain, vice president and general manager of Dell's consumer division. "Not only do consumers want the Internet to help them with their daily chores, they want to use it for learning, communicating and for having fun." The Future is Now Already sold on the value and life enhancements afforded by their computers and the Internet, online families are anxious to handle more of life's daily chores with the help of technology. From entertainment concierge to housekeeper to tutor, consumers want the Internet and PC to offer more. Half or more of those surveyed want their PCs and the Internet to help with household chores; including doing laundry (50 percent), watering house plants and the lawn (50 percent), providing home security (67 percent) and ordering groceries (47 percent). Consumers also want the 'Net to help them handle certain civic duties and legal nuisances like renewing their driver's license and license plates (90 percent), voting in major elections (78 percent), paying parking or speeding tickets (70 percent), and serving on jury duty (53 percent). PC is Key to Harvesting the Bounty of the 'Net Nearly everyone polled (97 percent) agrees that as technology and the Internet evolve in the next five years, the PC will play an even more important role in daily life. Seventy-six percent still expect to access the Web using their PCs, far exceeding other emerging Internet access options such as the TV (21 percent), wireless phone or pager (17 percent), handheld organizer (13 percent) or household appliances (6 percent). Even if they do use other Internet appliances, nearly 80 percent say their PC will be the primary vehicle for accessing the Internet. High-Speed Internet Access Tops Wish List for Millennium Home High-speed Internet access is "essential" or "important" in their next millennium home to 77 percent of those surveyed. In fact, respondents most frequently ranked high-speed Internet access their No. 1 desired (essential) home feature (48 percent), topping an extra bathroom (44 percent), walk-in closets (42 percent), Jacuzzi (17 percent), or swimming pool (14 percent). Opting for surfing over sudsing, more people requested Internet access in every room -- including the bathroom -- than considered a spa tub "essential." Work Out with a Person'Net Trainer Personal physical fitness training is a lifestyle essential in the '90s; in the next decade, look for a boom in Internet personal training. 71 percent are interested in learning how to better utilize their PCs and the Internet. Nearly 60 percent say they're interested in a resource, like a personal Internet trainer, to teach them to integrate their PCs and the Internet to do more interesting and helpful things. PC and Internet Enhance Life Members of the TechKnow Generation recognize and appreciate the value and help the Internet brings to their daily lives. 87 percent agree that the Internet has expanded their knowledge of the world outside their neighborhoods and cities. They believe Internet access helps children learn at home (86 percent) and 84 percent agree the personal computer is more vital than ever in the home. Two thirds (67 percent) think the Internet has helped them enhance relationships with family and friends. The TechKnow Generation 2000 survey measured attitudes about computing as well as current usage of the home PC and Internet and desires for online activities into the early part of the next millennium. Sixty-seven percent of TechKnow Generation 2000 households include at least two adults regularly accessing the Internet; one-third (32 percent) include at least one child under 18who accesses the 'Net regularly. TechKnow families log onto the Internet an average of 11 times each week. Dell first identified the TechKnow Generation, a growing group of techno-savvy Americans, in a nationwide poll in 1997. Ranked No. 78 among the Fortune 500 companies and No. 210 in the Fortune Global 500, Dell Computer Corporation is the world's leading direct computer systems company, based on revenues of $19.9 billion for the past four quarters. Dell designs, manufactures and customizes products and services to customer requirements and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained through its toll-free number 800/388-8542 or by accessing the Dell World Wide Web site at www.dell.com. Survey results based on 1,001 interviews, done between June 14 and June 28 have a sampling error of plus or minus 2-4 percentage points at a 95 percent level of confidence. TechKnow Generation 2000 - Survey Quick Facts Internet Becoming Entertainment Destination; PC is the Ticket -- 69% already are or want to play games online. -- 69% already do or want to download, store and listen to music on the Web. -- 64% are interested in watching live concerts or Broadway shows via the Internet. -- 61% look forward to ordering, downloading and watching movies instead of going to the video store. -- 50% would download and read books. Internet Access Tops Jacuzzi -- Even in the Bathroom -- Members of the TechKnow Generation rate high-speed Internet access as the No. 1 essential feature in their millennium home (48%), beating an extra bathroom (44%), walk-in closets (42%) or a Jacuzzi tub (17%). -- The most popular room for Internet access is the living room (38%) but the master bedroom wasn't far behind (31%) -- 20% would like Internet access in every room in the house, including the bathroom.