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To: vagabond who wrote (13533)	7/22/1999 10:19:00 AM
From: Aaron Lee	Respond to of 13776

Wednesday July 21, 3:40 pm Eastern Time Company Press Release SOURCE: FirstEntertainment.Com FirstEntertainment.Com Secures a Major Advertising Relationship With Yahoo and Hyperbanner DENVER, July 21 /PRNewswire/ -- FirstEntertainment.Com, (OTC Bulletin Board: FTET - news) a fully reporting company, announces two strategic relationships with advertising placement. ''In building our preference based model, FirstEntertainment.Com is currently securing, with some of the internet's largest destinations, demographically targeted traffic. Our Multimedia Internet Entertainment Portal is focusing on targeted areas of online gaming, shopping, and real audio and video streaming. This relationship allows FirstEntertainment.Com to realize the benefits of the ''My Yahoo'' areas where users have pre-registered their preferences. In wanting to deliver the proper content to our visitors, we have taken advantage of the Yahoo (Nasdaq : YHOO - news; www.yahoo.com) and Geocities (www.geocities.yahoo.com) Communities to attract new users and secure specific targeted visitor-ship,'' said Michael Marsowiscz, Managing Director of First 2 Market Development. Yahoo (Nasdaq : YHOO - news; www.yahoo.com), with their recent acquisition of Broadcast.Com (www.broadcast.com) and Geocities (www.geocities.com), has fast become the de facto standard for targeted traffic on the Internet. ''This relationship represents one of the most important steps in creating one of the internet's fastest growing Multimedia Entertainment Portals by bringing in preference based users, thereby assuring our advertisers a higher conversion ratio,'' said A.B. Goldberg, President and CEO of FirstEntertainment.Com. First Entertainment is a multi-media Internet Entertainment Company and has divisions or subsidiaries in the areas of radio broadcasting, comedy clubs and internet gaming, as well as other internet related activities. Note: Certain statements herein that are not historical, are forward looking statements, which involve risk and uncertainties. Investors who seek more information about the company business and relative risk factors may wish to review the periodic reports filed with the SEC including but not limited to, its most recently filed Annual Report on form 10-K/SB and Quarterly Report on Form 10 QSB. For more information please visit the company at (www.firstentertainment.com).