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To: MulhollandDrive who wrote (922)7/22/1999 3:37:00 PM
From: Xenogenetic  Respond to of 3664
 
***OT: AMZN

While I'm a big fan of AMZN as a consumer, I'll buy my books and cd's where I can get the best deal.

I find myself doing the same thing these days. I used to only shop at Amazon.com because of the elegant interface and product reviews. Now, I find myself reading the reviews at AMZN and opening a simultaneous window to check out the same product's price at Buy.com, where it is usually cheaper. In fact, I just noticed that buy.com recently integrated a new price comparison feature that does all the comparison shopping for me.

I have a feeling that the online retail market will be cut-throat. Unlike the brick and mortar industry, the consumer does not physically need to travel from one store to another in order to comparison shop.