To: John7777 who wrote (20814 ) 7/23/1999 11:02:00 AM From: Walter Brownlee Read Replies (2) | Respond to of 22810
Everyone on Dave's e-mail list will be receiving this shortly; Subject: (no subject) Date: Fri, 23 Jul 1999 07:48:47 -0700 From: David Diricco <davidjdiricco@worldnet.att.net> To: Walt Brownlee <wbphoto@bellsouth.net> From: "Mark Jensen" <mjensen@towncore.com> To: <davidjdiricco@worldnet.att.net> Dave - Sorry I'm late with the update. 1) IPVoice Agreement We are close to finishing the agreement with IPVoice. It has taken a few extra weeks simply because of the size and scope of the agreement. With 16 cities in the agreement and global sales potential, we have been very careful with content of the agreements. IPVoice is a terrific company to deal with and the synergy between the companies is significant. I would expect a closing date to be set tomorrow for the following week. 2) Web Access Cards We have made tremendous strides with the Web Access Card, one of the marketing tools in the MetroPlus arsenal. We are starting a test market in August with a regional convenience and service station chain. Giant Industries is our participating retailer. They have 200 locations in Arizona, Utah, Colorado and New Mexico. We are running a one month test program for the Web Access Card. MetroPlus is one of the advertisers in association with IPVoice. We have to test the viability of a long distance Internet Telephony program as part of the marketing. There are four other companies signed as advertisers already. By the way, Giant trades on the NYSE under the symbol GI. 3) Web Site The MetroPlus web site is under construction. We will be relying heavily on the automation of the Internet to process new customers. While there is online potential, we will be using traditional marketing channels to drive people online to our Web site. We do want to register everyone through the Web site. 4) Introducing the "Wired World Assessment" Our primary sales and marketing tool is the Wired World Assessment. It is a consumer assessment that tells the consumer how "wired" their world is. It is based on the notion that the world is now very complicated. The telecommunications industry is far to vast and complicated for most people to comprehend. The actual amount of technology people choose to have in their life is not that great. The Wired World Assessment identifies gaps in people's lives where a technology product can be sold. It covers areas such as telephone, Internet, audio, visual, and finance. It will be operated on the Internet. Anyone can access the assessment. We will regionalize the sales opportunities and generate revenue through referral fees with other companies. We have searched the Internet extensively and have found no one who has a sales tool such as this. 5) NinjaNets We are starting a new marketing program using what we call NinjaNets. They are communication specialists who are armed with a computer, the Internet and a telephone. They solicit participation in MetroPlus programs by targeting groups found on the Internet. We will be segmenting target markets and working with specific groups. We are going to be utilizing the relationships within the groups to drive people to the Wired World Assessment or other marketing we have in place. I can't say much more than this on the program at this time. It is top secret and fairly revolutionary. These are the updates for now. Mark