To: Dan O. who wrote (2699 ) 7/29/1999 11:04:00 AM From: Dan O. Read Replies (1) | Respond to of 3414
Nice. PolyMedica Corp. Adds Vice President of Marketing and Content Manager Business Wire - July 29, 1999 10:57 WOBURN, Mass.--(BUSINESS WIRE)--July 29, 1999-- Company Developing Liberty Medical e-Commerce PolyMedica Corporation (NNM: PLMD) today announced the addition of John M. Reed to the position of Vice President of Marketing and Content Manager. Mr. Reed has more than 30 years of experience in a wide spectrum of product and service categories and has developed consumer marketing plans for numerous companies including Proctor & Gamble, Mennen, Gillette, and CVS. He has worked closely with PolyMedica as a consultant for the past seven years and was instrumental in the successful launch of the entire AZO product line. Steven J. Lee, PolyMedica's Chairman and Chief Executive Officer, said, "John Reed is a senior and respected marketing executive in the media field. We are very fortunate to have him direct our conventional television and print advertising programs as well as become an integral member of the team developing our e-commerce web site which we intend to launch in the fall." Prior to working with PolyMedica, Mr. Reed was Senior Vice President, Director of Media Services, for Ingalls, Quinn & Johnson in Boston, MA, for thirteen years, and Director of Media and Marketing Services for Milton Bradley Company, Springfield, MA. He also had a successful advertising career in New York City before coming to the Boston area. PolyMedica is best known through its subsidiaries and product lines. The Company's Liberty Medical Supply, Inc. subsidiary is the leading direct mail provider of diabetes testing supplies to seniors who have Medicare coverage. Liberty offers approximately 200 brand-name products from a full range of manufacturers. The Company's AZO line of products has risen to a 47% share of the over-the-counter female urinary tract discomfort market. PolyMedica also is the leading manufacturer and distributor of private-label digital thermometers and has the number two overall market position in thermometers. For more information on PolyMedica, please contact our web site at polymedica.com . This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from those anticipated. Such risks and uncertainties include, but are not limited to, changes in Medicare reimbursement, fluctuations in customer demand, management of rapid growth, intensity of competition from other healthcare product vendors, timing and acceptance of new product introductions, general economic conditions and regulatory changes, as well as other especially relevant risks detailed in the Company's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the period ended March 31, 1999, and the information set forth herein should be read in light of such risks. The Company assumes no obligation to update the information contained in this press release. CONTACT: Eric G. Walters Sylvia A. Dresner Chief Financial Officer Senior Vice President PolyMedica Corporation VMW, Inc. (781) 933-2020 (212) 616-6161 VMWinc@banet.net