To: Rich Genik who wrote (2865 ) 7/30/1999 11:23:00 AM From: Rich Genik Read Replies (1) | Respond to of 2985
I missed this one a couple of days ago: bw-3 Restaurants Endorse NTN Digital Interactive TV CARLSBAD, Calif.--(BUSINESS WIRE)--July 26, 1999-- Minneapolis-based chain to feature NTN's new interactive sports and trivia game network in all corporate locations; recommends installation in all franchise stores NTN Communications, Inc. (AMEX: NTN), an interactive television network for hospitality venues and an Internet content provider, today announced that its Digital Interactive TV network will be installed in all 21 of the bw-3/ Buffalo Wild Wings corporate locations. In addition, NTN has received contracts to install Digital Interactive TV in 63 of the total 95 bw-3/Buffalo Wild Wings locations nationwide. "Once we saw the enhanced features NTN was delivering through Digital Interactive TV, the decision to convert our corporate locations to the new network and recommend it to our franchisees was simple," said Brad Haber, vice president of operations for bw-3/Buffalo Wild Wings. "NTN is a big piece of what bw-3 is all about. The installation of NTN's new Digital Interactive TV will expand our advertising and internal marketing options, while continuing to provide the original trivia and sports content that NTN is known for." NTN has been a part of bw-3/Buffalo Wild Wings locations since the first systems were installed in 1992. Since then, bw-3 has become one of the country's most popular trivia destinations with locations in Houston and Lafayette, Ind. registering more than 8,000 players per month. Now, with the installation of NTN's Digital Interactive TV network, players can look forward to enhanced options such as a redesigned Playmaker(R), live player chat, full-motion video and a customized Web page for subscribers hosted on ntn.com. "We are delighted with bw-3's decision to install our Digital Interactive TV network in all of its corporate locations, as well as recommend it to franchisees," said Tyrone Lam, executive vice president of NTN Communications. "For a successful chain like bw-3 to embrace Digital Interactive TV so soon after our launch is a testament to the creativity and dedication that NTN put into developing this exciting new network." NTN's Digital Interactive TV enhanced features include: Playmaker(R): A redesigned Playmaker, NTN's handheld wireless keypad, allows patrons to go beyond interactive trivia games to access Internet-based player chat and sports scores without ever leaving their table. Sleek, colorful, and easy to use, the redesigned Playmaker serves as a launching pad for all Digital Interactive TV entertainment. Player chat: Providing real-time chat will add an entirely new level of "boy meets girl" at BW-3 locations everywhere. Now, a person playing games on the NTN network at one table can send a text message to a person playing at another table - creating a chat room-like environment destined to change the dynamics of a public venue. Full Motion Video: Enhancing the player experience, full motion video capabilities also provide NTN national network advertisers a creative tool to develop messages that make a powerful consumer connection. [...usual stuff...] - Rich