To: sdr who wrote (6727 ) 7/23/1999 9:11:00 PM From: JimC1997 Read Replies (1) | Respond to of 18366
I finally had a chance to read the Seymour piece and my reaction is that it was not exactly the work of the Great Satan, (as I am sure it is being characterized on Raging Bull right now) despite the drubbing that the stock took today from its peak of $2.84/share. Consider the column from the standpoint of an investor who had never heard of e.Digital. That is the only relevant perspective, since those of us on the message boards presumably have a rational basis for taking an investment in the stock which will not be swayed by one technical reporter. Those "outsiders" are reading TheStreet.com looking for new ideas to invest in and hoping to find bargains before anyone else spots them. Does the article attract them to EDIG? Sure there are some factual errors in the piece, and he took great delight in baiting the message boards with some comments, but overall the reaction I would have, if I knew nothing about e.Digital, was that it may be worth investigating further. Many of Seymour's cautions are valid, but can be quickly cast aside by e.Digital if they demonstrate that a major consumer electronics company has invested its prestige in e.Digital and is willing to step up and offer it to the retail market under its own name. So far everyone who has been announced as partners to e.Digital has had something to gain from the concept (component suppliers like TI and Sandisk, CODEC and systems suppliers like Lucent and Liquid Audio), but none of them have to take the risk of building inventories and selling it to the consumer. One such announcement and the nature of the game changes. Seymour's more esoteric concerns, about the value of better quality and the likelihood of multiple CODECs, will only be answered by the marketplace, not by message board debates. But going back to my original premise, does the article inspire additional investor interest in the stock? The answer is clearly yes, as Seymour kept his back covered with his "Of the three, e.Digital may be the best speculators' play" comment in the penultimate paragraph. How much more could you ask from him on a bulletin board stock with essentially no track record? We all may believe in the company's prospects, but journalists learn to be cynical about small tech companies that announce products, but haven't delivered them yet. The ball remains in the hands of e.Digital and they still have to score, whether the sportswriter covering the game is friendly or antagonistic. Its our job to welcome any potential investors with reasoned discussions of the company's investment merits and thereby build a stronger base for the positive news we all await. Jim