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Pastimes : Let's Talk About Our Feelings!!! -- Ignore unavailable to you. Want to Upgrade?

To: jbe who wrote (46854)	7/24/1999 1:11:00 PM
From: Ilaine	Read Replies (2) \| Respond to of 108807

Joan, please forgive me, but I am unwilling to accept your assertion that the concept of ideology takes its "starting point" from Marx. I've seen it used too many places too many different ways to accept that. I distinctly recall seeing it used by contemporaries, or near-contemporaries, of the Civil War to describe the belief systems of the combatants. As for your assertion that there is such a thing as "corporate ideology", that's just plain silly. IMHO. It shows a fundamental misapprehension of business, which isn't surprising coming from academics. You still haven't answered me as to what "corporate ideology" is shared by Loral and Bethlehem Steel and Wal-Mart when they lobby Congress. As for the book you post the link to, all it demonstrates is that the author seems to believe that an opposition to trade unions is an "ideology," rather than "enlightened self-interest" on the part of the people who will have to meet the payroll.<g> "Watts argues that modern American attitudes toward the relationship between labor and management were profoundly influenced by employers during the period 1880 to 1915. In this well-written, thoroughly documented book, she asserts that corporate capitalism consciously and deliberately embarked on a campaign to make its ideology concerning labor the dominant one in American society. Employing the most modern means of mass communication available, as well as sophisticated rhetoric and propaganda, American management succeeded, to a significant degree, in shaping public opinion concerning the proper role of labor. Lyons examines this phenomenon using the theoretical framework of ideological hegemony or social control. Her major thesis is illustrated through substantial, and useful, case studies of the Pullman Strike of 1894; the development of modern management techniques, largely shaped by the scientific management theories of Frederick Taylor; and the propaganda program of the National Association of Manufacturers, including its open shop campaign. This book should find an audience among faculty, graduate students, and advanced undergraduates. Recommended for all academic collections."