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Biotech / Medical : SNRS- Sunrise Technologies -- Ignore unavailable to you. Want to Upgrade?


To: Sylvester who wrote (2839)7/24/1999 6:38:00 PM
From: wl9839  Read Replies (1) | Respond to of 4140
 
FDA Rejection Sends Sunrise Stock
Plummeting

By DAVID J. MORROW (NY Times 7/24/99)

For most of this year, the chat on the Internet had it that Sunrise
Technologies International Inc., a small California medical device
company, was a stock sure to deliver a bountiful return.

So far though, it has served up only heartburn.

A government advisory panel voted unanimously Thursday to advise the
Food and Drug Administration to reject Sunrise Technologies' new laser
to treat farsightedness. The decision shocked a devoted coterie of
investors who were convinced the remedy was a sure thing.

Investors could not bail out fast enough. The company's shares plunged
75.2 percent, or $11.28125, Friday, to $3.71875. More than 27 million
shares changed hands Friday, making the stock the second-most actively
traded for the day.

"This was their day, and they failed miserably," said Evan Sturza,
president of Sturza's Medical Research in New York. "Sunrise
Technologies has one product, one trick pony. And it just broke its
ankle."

Even though investors rushed in to buy shares during the last six months,
analysts insist that most of them should have known what was coming.
As is the case with many stocks that are touted on the Internet, investors
tend to rely too much on cyberspace information instead of doing proper
research.

As it turns out, Sunrise Technologies made several recent disclosures in
its Securities and Exchange Commission filings warning of financial woes
at the company. In a document filed with the SEC June 18, Sunrise
Technologies stated that the company's "working capital had been
seriously depleted." The company went on to say that FDA approval for
its laser device could be delayed substantially, causing an "adverse effect"
on its business.

Analysts said Friday that the Internet jabber told a different story.
Internet investors had long speculated that Sunrise Technologies' laser
treatment would not only be approved but eventually snatch a large share
of the $11 billion spent each year in the United States on eyeglasses and
contact lenses. Believing that, investors rushed to buy shares in Sunrise
Technologies, eventually pushing the stock up 205 percent during the last
six months. The stock hit its 52-week high of $19.50 July 13.

While the Internet chat was encouraging to some investors, analysts said
that the stock was also being pushed by doctors and sales people for
prescription drugs and medical devices. Sunrise Technologies
acknowledged in a recent SEC document that some of the 11 doctors
who conducted clinical trials on its laser held shares of the company's
stock. Analysts have questioned whether those positions might have
biased the clinical trial results.

A call to Sunrise Technologies Friday was not returned.

"The doctors and other investors who were behind this stock thought the
laser treatment was a lay up," said Sturza, who told investors last week
that Sunrise Technologies' laser had little chance of commercial success.
"Investors made the laser treatment into a trendy procedure. But it was
actually very low-tech."

The sudden plunge of Sunrise Technologies stock appears to have hurt
more than investors. One broker complained Friday that many investors
had bought the stock on margin and he now feared that they might not be
able to pay off their accounts.

Analysts were doubtful that Sunrise Technologies would survive unless it
gets its laser treatment approved by the FDA. The company said in a
statement Thursday that it would continue to seek government approval
for its laser system.

And not all investors are crying over Sunrise Technologies' setback.
Analysts said that one of Sunrise Technologies' top competitors, Visx
Inc., in Santa Clara, Calif., should pick up hundreds of new laser
patients. The company's stock rose 5.4 percent, or $5.25, Friday to
close at $101.34. The stock has returned 365 percent so far this year.



To: Sylvester who wrote (2839)7/25/1999 12:08:00 AM
From: majormember  Respond to of 4140
 
>>>>says the company knew they were going to be substantially
delayed by the FDA.

>>>>This delay may have let the insiders sell their shares
leaving the rest of us to get screwed.

Sylvester,

Needless to say, if either of the above allegations turned out
to be true....people would be going to prison and making big
restitutions to shareholders......seems far-fetched, but we
should be on alert for insider sales prior to FDA.

I would also add that if there is ANY proof of either
allegation being true, the investor's on this thread
should hire an investigator since this would be fraud,
conspirancy at the highest levels in the co.

Had not considered this angle but the way this went
nothing would surprise me..........for the record,
I give this no credance, unless I see proof showing
otherwise.

Skane

P.S. I would like a post from someone who was at the meeting.
I think a number of our people went....Greg, were you there?