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To: Dwight E. Karlsen who wrote (69416)7/25/1999 9:22:00 PM
From: Glenn D. Rudolph  Read Replies (1) | Respond to of 164684
 
Freeserve shares set to be priced at 150 pence -FT
LONDON, July 26 (Reuters) - Shares in Britain's biggest
Internet service provider Freeserve <FRE_u.L> are set to be
priced at 150 pence when it starts trading at 1330 GMT on
Monday, the Financial Times reported.
Freeserve will be listed on the London Stock Exchange and
Nasdaq in Europe's first major Internet flotation.
The Financial Times, which did not give a source for its
information, said the shares were expected to leap in value by
up to 30 percent almost immediately as investors who missed out
on the 20-times oversubscribed initial public offering (IPO)
scrambled to buy.
Freeserve shares were being quoted at 210-217 pence in the
grey market on Friday.
The 150 pence offer price, which was at the higher end of
the 130-150 pence indicative range, gave the company an overall
valuation of 1.5 billion pounds, the Financial Times said.
Grey market prices for Freeserve were first quoted by
financial bookmakers City Index at 175-183p on July 15 and have
jumped since then as enthusiasm about the float has increased.
British retailer Dixons <DXNS.L>, the company's founder and
majority shareholder, is selling 18.25 percent of Freeserve via
an offer of 153.04 million shares.
Freeserve was launched last September and swiftly became the
UK's top online firm by scrapping the subscription fee for
Internet connection.
It relies on a share of call charges, plus e-commerce and
advertising, generating revenues of 2.73 million pounds to May
and making a net loss of 1.04 million.
Although still the UK market leader with 1.3 million users,
Freeserve now faces rivalry from 70 to 100 "free" competitors,
including America Online <AOL.N> which has 20 million
subscribers worldwide.
The Financial Times said Monday's float would raise 264
million pounds, to be divided between Dixons and Freeserve.
Freeserve's chief executive John Pluthero would receive one
million pounds' worth of shares, the paper said.
British Internet and telecoms company Energis <EGS.L>, which
provided Freeserve's telecoms support, had purchased a 1.85
percent stake in the company, the Financial Times said.
Officials at Dixons and Freeserve could not be contacted for
comment.