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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: William Harvey who wrote (69484)	7/25/1999 7:51:00 PM
From: Tom D	Read Replies (2) \| Respond to of 164684

Didnt they say 70% of customers were repeaters? Thats not the same as saying that 30% of the 10.7 M are dead wood, but it dose say something about your concern. The percentage who are repeat customers is increasing, BTW. FWIW, I went to a conference, eHealthCare World in Chicago in May. In a room that seated about 600, the speaker asked everybody who had bought from AMZN to raise their hands. I'd guess 98% raised their hands. Tom D

To: William Harvey who wrote (69484)	7/25/1999 9:42:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

The $64k question is whether this is a real number. I've bought books from Amazon but can't remember my login. Are there 10.7M clients or simply 1.07M? If I wanted to login in a hurry, I'd simply create a new account. Since Amazon puts a premium on 'ease of use', it's predictable that I will create multiple accounts. Once sales/account starts to slip, well, how do you determine the forward progress of the company? Wiliiam, The customer count is exaggerated due to inactives are not removed and I believe a lot are people that just bid on auctions. However, most people use the same browser on the net or a few browsers on different computers. Amazon places a cookie in the browser and so one really does not need to remember their password. I suspect duplicate accounts for the same person is the least of the customer account skewing. Glenn

To: William Harvey who wrote (69484)	7/25/1999 9:54:00 PM
From: Jeff Dryer	Read Replies (1) \| Respond to of 164684

The $64k question is whether this is a real number. I've bought books from Amazon but can't remember my login. Are there 10.7M clients or simply 1.07M? If I wanted to login in a hurry, I'd simply create a new account. Since Amazon puts a premium on 'ease of use', it's predictable that I will create multiple accounts. Once sales/account starts to slip, well, how do you determine the forward progress of the company? William, You are getting at the heart of the corruption of the Internet industry... the misrepresentation of numbers with intent to mislead (cover up the lack of a big market). I'm not saying for a fact that it is happening with Amazon, Yahoo, or any other Web company... the numbers Internet companies are reporting should be questioned, though. It seems, sometimes, that the Internet is all about double, triple, and quadruple counting the same users. Getting people to register more than once whether at Amazon, Yahoo, or another Web site is probably seen by Internet companies as a positive because then the reported numbers for Media consumption are much bigger. Internet companies talk about "unique" users but how can "unique" be proven? If you register more than once at a Web site, how does a Web site know this? What motivation would a Web site have for eliminating double, triple, and quadruple counting?