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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Dwight E. Karlsen who wrote (69556)	7/25/1999 11:13:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

There you go. How can you reproduce the sparkle on the internet? The answer is, you can't accurately do it. That is a fact and I will drop the commodity issue too. I just wanted to point out that some manufactured items are always identical and we all know that. It is not a big deal. Perhaps Amazon can leverage some of that brand recognition into many other areas, but I think they should be pickier than they are with what they associate themselves with. I wouldn't boast of buying my pet food at Amazon, for example. Likewise, it's a mistake for Starbucks to dilute (pollute) their brand if they tried to sell dishwasher detergent. You have another excellent point. Wal-Mart failed miserably when they started carrying engagement rings. These were promotional grade diamonds in them too but let's not get into that issue. The reason for the failure was most men do not want to have a candle light dinner and give an engagement ring in a box that says Wal-Mart. Glenn