Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Strategies & Market Trends : Market Gems:Stocks w/Strong Earnings and High Tech. Rank -- Ignore unavailable to you. Want to Upgrade?

To: Joe Hoek who wrote (52822)	7/26/1999 5:33:00 PM
From: puborectalis	Read Replies (1) \| Respond to of 120523

TFSM.....Monday July 26, 8:44 am Eastern Time Company Press Release 24/7 Media Opens Washington D.C. Office in Anticipation of Increased Political Online Spending NEW YORK--(BUSINESS WIRE)--July 26, 1999--24/7 Media, Inc. (NASDAQ: TFSM - news), one of the largest Internet media companies, today announced that it has opened a sales office in Washington D.C. An expanding local Internet marketplace and impending presidential and congressional political campaigns make Washington D.C. a prime market for 24/7 Media's newest US office. As the 2000 presidential and congressional races heat up, online fundraising initiatives and online campaigns are predicted to be key components of potential candidates' strategies. According to E-Voter 98, a study that measures the impact of online advertising for political candidates, banner advertisements build name recognition and could have significant impact on the voting public. 24/7 Media will work with candidates as they begin to ramp up fundraising and campaign initiatives, providing them with access to one of the largest online audiences. Specifically, 24/7 Media's database-driven targeting will enable the candidates to develop effective online advertising campaigns for individual candidates, and its ability to change campaigns ''on the fly'' will lead to increased consumer perception of the candidates. ''The challenge for the online advertising sales force is marketing the Web properties they sell to the candidates,'' said Karen Jagoda, Analyst/President, Turtleback Interactive, an author of E-Voter 98 and President of Turtleback Interactive, an Internet research agency specializing in targeting audiences and e-business. ''Media buyers for political campaigns are looking for specific sales solutions. 24/7 Media's ability to offer database targeting makes it an ideal partner for the potential political candidates.'' Already, 24/7 Media has several Washington D.C.-based advertising clients including Saab, Health Quick and Motley Fool. ''With political advertisers fully embracing online advertising and the local marketplace expanding at a rapid pace, the opening of a 24/7 Media office in Washington D.C. was imperative to insure full coverage of the market,'' said Scott Paternoster. ''We want to be as close to our advertising clients' businesses as possible, and it is worthwhile at this point to hire a dedicated sales force to concentrate on the Washington D.C. area.'' About 24/7 Media, Inc. Reaching more than half of all online users in the U.S., 24/7 Media, Inc. is one of the largest Internet media companies. Through its global online advertising and direct marketing networks, 24/7 Media provides a full suite of online media sales services to advertisers and Web publishers. Through its flagship networks, 24/7 Media represents more than 2.1 billion ad impressions per month on more than 250 high-profile sites covering more than 20 countries. 24/7 Media also owns and operates 24/7 Profilz(TM), the first online co-op database of Web user profiles used to deliver targeted online banner and email campaigns. Based in New York, 24/7 Media, Inc. is a publicly traded company (NASDAQ: TFSM - news) with offices in 28 cities in 15 countries. 24/7 Europe has wholly owned operations in 12 European countries and operates in alliance with 24/7 Media (NASDAQ: TFSM - news) in the USA and 24/7 Asia.