To: CigarHolder who wrote (22335 ) 7/26/1999 6:20:00 PM From: allen v.w. Respond to of 40688
Who was this person on RB? ALLEN: ----------------------------------------------- Thank you very much for all of the suggestions you have submitted to ProNetLink. They have all been taken into consideration. Currently we are making a lot of improvements to our site that we feel will make the users enjoy a much easier experience at ProNetLink. We are constantly looking for ways to improve our sites, so thank you for your suggestions. Jessica -----Original Message----- From: allen van wert [mailto:XXXXXXXXX.net] Sent: Tuesday, July 13, 1999 5:33 PM To: Glenn Zagoren; Taylor Smith; JEANPIERRE COLLARDEAU; David Walker Subject: SOUNDS LIKE A GOOD IDEA Somebody on RB wanted this posted over here. I suppose I can oblige them. Supplementary business model for PNLK In addition to the subscriptions only business model, PNLK may also want to consider a "fee for service" revenue model for non-subscribers. Here is how this will work. Say a company wants to advertise a need (buying a commodity or selling one... doesn't matter) to the global business community. If this is a one-time need and the company has merely been attracted to the PNLK site because of an ad on TV or in print, the potential advertiser may not want to subcribe to PNLK just to run an ad which may or may not pay off. Instead, for a small fee (say $50 per week), PNLK can advertise the business opportunity to both members and non-members. Paid-up members can respond for free directly to the advertiser. Non-members, however, have to pay a nominal fee to PNLK to be given the privilege to respond. This is easily done by not disclosing to lurkers the identity of the advertiser. Interested non-member lurkers have to respond to a PNLK box (and pay a small fee), and PNLK will forward the responses to the advertiser. In addition, if the buyer or the seller needs all the necessary export/import forms to complete the transaction, PNLK can make the forms available to non-members for a small fee. The advantages to PNLK of expanding their current subscription-based revenue model are many. First, PNLK will have an opportunity to attract a global audience, since both members and non-members may want to visit the PNLK site to check on possible business opportunities that they can exploit. Lurkers will pay only if they see a specific business opportunity. Second, existing PNLK paying members will benefit by having their trade opportunities made available to a global audience consisting of both PNLK members and lurkers. This alone will ensure a high hit rate, faster response to trade-links posted, and a much more loyal membership base. Third, and most important, previous lurkers may, after repeat trips to PNLK, see the benefits of membership far outweight the relatively trivial $360 membership fee. Thus, PNLK can fast expand their paying membership. Finally, if this additional revenue model were adopted by PNLK, their advertising campaign will have to be expanded to address the general public. PNLK must then take into account possible serendipity, and allow for situations where lurkers who were responding only our of curiousity find unanticipated business opportunities. After all, what PNLK should be looking for are the miilions of potential entrepreneurs who may not yet have identified what fields/industries that they want to do into. PNLK should be aware that the one big advantage that the horizontal trade portals have over the vertical ones (like VERT) is the opportunity for cross-fertilization of business ideas. The likelihood of such serendipity is an exponential function of the number of "eyeballs" visiting a web-site. Thus, any expansion of the underlying business model that allows greater numbers of businesses and/or wannabe entrepreneurs to view what PNLK members or non-members are offering to buy or sell will work to PNLK's short and long-term advantage. Hiding these ads behind a subscription wall works to PNLK's disadvantage. An analogy to this situation is easily provided by Silicon Investors' business model. If the posting were available only to paying customers only, growth in SI would be severely inhibited. It is the opportunity for both SI and non-SI members to view all postings (which is however restricted only to members) that provides the drawing power. Another analogy is the hundreds of personal ad agencies sprouting on the Web and in newspapers around the country. By making the ads available to be viewed by all without charge, the publishers provide an attraction that many find irresistable. Thus, you obtain review from lurkers who have to pay because they find a particular ad answers an unmet need.... IMHO ... Investor_Spec