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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?


To: hsg who wrote (69792)7/26/1999 7:46:00 PM
From: GST  Respond to of 164684
 
hsg <when the spending (branding) reduces they should bleed less red ink> That is the 64,000 question. You need to consider the extent and nature of future competition. It will be fierce and there will be many players leveraging their own brands. AMZN can not survive in a narrow market category like books, but it also cannot afford to compete with everybody in every market. Those who espouse the 'first mover' advantage fail to recognize the power of the second movers. Wal-mart will turn up the heat when the nets become a major opportunity -- and that time is at hand. AMZN may never make a dime, and they are burning cash like there is no tomorrow. Perhaps there isn't one.